Saatchi & Saatchi NY Handles Tough Situations for Charter

By Erik Oster 

Saatchi & Saatchi New York shows how Charter’s services — namely TV with Primetime On Demand, high speed Internet, and the Spectrum TV App — can help you out of messy situations.

Each of the 30-second spots highlights a different service and a different situation. In “Camping,” it’s the Spectrum TV App allowing a group of friends to escape an angry horde of mosquitos to watch movies in the car. Charter’s high speed Internet gets the spotlight in “Game Night,” meanwhile, as it allows enough bandwith for a roomate’s obnoxious gaming party and a disgruntled search for a new apartment. In the third spot, “Mom,” Primetime On Demand serves as a mom-mellowing agent for an insufferably judgmental mother. While nothing groundbreaking, the spots convincingly present Charter’s services as a way of making it through some otherwise awful situations.

“With the right provider, people are more and more in control of where, when and how they consume content,” said Saatchi & Saatchi New York chief creative officer Jay Benjamin. “This latest campaign shows in an entertaining way that Spectrum is at the leading edge of this cultural shift.”


Client: Charter Communications
Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Jay Benjamin
Executive Creative Director: A. Chris Moreira
Executive Creative Director: Mark Schöller
ACD / Art Director: Mark Potoka
Senior Copywriter: Ross Wolinsky
Executive Producer: Diane Burton
Group Account Director: L. Parker Barnum
Management Supervisor: Paige Gruman
Account Executive:  Ted Walker

Production Company: MJZ
Director: Perlorian Brothers
Executive Producer: Scott Howard
Producer: Kelly King
Director of Photography: Jess Hall

Editing House: Cosmo Street
Editor: Tom Scherma
Assistant Editor: Dave Otte
Executive Producer: Maura Woodward
Producer: Anne Lai

Visual Effects: Switch
Flame Artists: John Magel
Producer: Cara Flynn/Diana Dayrit

Music Company:  Beacon Street
Composers: Andrew Feltenstein/John Nau
Executive Producer: Leslie DiLullo