Saatchi & Saatchi New York, Biz Markie Introduce ‘Marshmallow Only’ Lucky Charms

By Erik Oster Comment

What kid doesn’t fantasize about a box of Lucky Charms with only the marshmallow hearts, stars, rainbows, clovers and blue moons? Now General Mills is making the dream a reality, with a new sweepstakes introduced by hip-hop legend Biz Markie in a new 90-second spot from Saatchi & Saatchi New York.

The catch? There are only ten boxes. Markie performs a transformed version of his 1989 hit “Just A Friend” — reinterpreted as “Marshmallow Only.” Biz lets viewers in on the basics of the “Lucky 10 Sweepstakes” as lyrics to the catchy tune, over a colorfully animated backdrop. Interested viewers can post a selfie with an imaginary box of the sought-after cereal using the hashtag “#Lucky10Sweepstakes” for a chance to win one of ten marshmallow-packed boxes. It’s a fun way to get the word out, with Biz providing an entertaining introduction to the contest. For more info on the sweepstakes, which ends on October 18, you can check out the General Mills blog. It’s got what you need.