Saatchi & Saatchi LA Goes Places for Toyota

Saatchi & Saatchi Los Angeles refreshes Toyota’s “Let’s Go Places” tagline with new spots promoting the Corolla and Camry.

The new 30-second spots, “200 Foot Journey” and “The Great Road” celebrate the journey rather than the destination, arriving just in time for summer road trips. In “200 Foot Journey” the voiceover announces, “Wherever it is you need to go, all you need to see is the next 200 feet,” encouraging exploration with the line, “Even if you can’t see it, your destination is out there.” The Camry-promoting “The Great Road,” meanwhile imagines “the cement of your driveway” connecting to the ends of the Earth via one continuous road. As far fetched as the “it’s all one road” idea (and to a lesser extent “200 Foot Journey”) may be, the celebration of the open road and endless possibilities in both ads taps into a timely emotional appeal as viewers ponder how to make the most of the summer.