Sources familiar with the matter confirm that Mark Reichard has joined Saatchi & Saatchi New York to serve as executive creative director on the agency’s tri-state Toyota Dealers Association account (corporate national Toyota biz, as you probably know, is handled out of Saatchi LA). Reichard, who’s spent the last decade-plus as an SVP/creative director at McCann Detroit, replaces Neal Foard, a 14-year Saatchi vet who left the agency over the summer for the Bay Area to take on the director of creative marketing position at TiVo.
As for Reichard, prior to his lengthy stay at McCann, the creative exec spent a few years as a copywriter at TBWA\Chiat\Day LA.
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