Saatchi New York, VocaliD Find a Voice that Fits for Goldivox

By Erik Oster Comment

Saatchi and Saatchi New York launched a new campaign for VocaliD, “an innovative company…pioneering the customization of digital voices for people with speech impairments,” founded in 2014 by speech scientist Rupal Patelcalling on viewers to share their voices with the voiceless with the animated spot “Voice of Goldivox.”

As you might have guessed, the spot is a take on the familiar Goldilocks story. It follows a girl who tires of her computerized vocal device and pines for a voice more reflective of who she is. She travels the world in a hot air balloon searching for such a voice but finds people whose voices are too deep or too old to suit her. Finally, as she’s all but given up, a girl around her own age asks her what’s wrong and Goldivox finally finds the voice she’s been looking for.

It’s a cute approach to introduce VocaliD’s services and inform viewers that they could help people like Goldivox. The spot concludes by letting viewers know that their voice “has the power to tell a story and the power to help others tell theirs” by recording their voice to the Human Voicebank platform. In addition to the above spot, there’s also an interactive, voice-activated version which can be viewed on Google Chrome and Android devices at https://voiceofgoldivox.com/

“Goldivox is one part fairy tale we all know and one part a story that many of us never imagined,” said Patel. “As we understand Goldivox’s need to find a voice that fits, we discover that each one of us has the power to share voice. The interactive read along invites you to empathize, act upon and cheer on Golidvox all in one! It’s so exciting to have the creative genius of the Saatchi team bring our vision to life through Goldivox’s voice!”

CREDITS

Agency: Saatchi & Saatchi New York

Creative / Production:
Chief Creative Officer: Jay Benjamin
Creative Director: James Tucker
Creative Director: Billy Leyhe
ACD: Brad Soulas
Art Director: Ryan Gifford
Copywriter: Callum Spencer
Copywriter: Devin McGillivary
Business Design Director, New York and Worldwide: Blake Enting
Designer: Christopher Kelly
Head of Film: John Doris
Producer: Tegan Mahford

Animation: Peak Pictures/Tomas Vergara
Interactive Design and Development: Potato London
Head of Production: Lir Cowman
Business Development Director: Oliver Matthews
Lead Developer: Stu Cox
Developer: David Martin
Project Manager: Jemma Kamara
Project Manager: Adam Field

Music: Massive Music
Sound Design: Daniel Ferreira

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