It’s a little, lighthearted item like this that makes the tail end of a very hot day go by that much quicker. Saatchi NY art director Jared Creason picked a somewhat unusual way to celebrate his birthday, namely tattooing the first name of his copywriter partner Becca Schepps on his ass.
Now, we all know about the intrinsic bond that develops between ADs and CWs who work together on a specific account, but damn Jared, for having been paired up with Schepps for only a year, this seems like a pretty serious step, no?
Of course, Creason–who once held an AD post at Goodby–could have just lost a bet or was soused. Still, if Johnny Depp taught us anything, getting a person’s name tattooed (unless it maybe says “Mom”) could ultimately jinx you. If you need to see a larger version of the ass shot, check it out after the jump.
More: “Colenso BBDO Helps You Avoid Tattoo Regret”