Hyundai dropped the full versions of its two Super Bowl ads today. Both were created by Innocean and, as expected, they focus a whole lot on Ryan Reynolds and how awesome he supposedly happens to be.
SPOILER: This campaign stars not one but 13 Ryan Reynoldses(?).
That was an interesting way of highlighting this model’s new feature: not quite as good as the self-driving car, but still handy for those who really shouldn’t be driving in the first place.
The second spot, which is possibly less frightening than hoped, demonstrates another such high-tech gadget: the automatic start option for those with enough disposable income on hand to buy a smart watch.
We’d like to take this opportunity to quote Werner Herzog in Grizzly Man:
“…what haunts me is that in all the faces of all the bears that Treadwell ever filmed, I discover no kinship, no understanding, no mercy. I see only the overwhelming indifference of nature. To me, there is no such thing as a secret world of the bears. And this blank stare speaks only of a half-bored interest in food.”
But how would Ryan Reynolds have played the role of “guy running from bear?”
Also, why are we watching a major car campaign starring this dude? His “biggest” movie Green Lantern was a huge flop. Yes, he’s in Deadpool–but various parties have been calling him the next big star for years and it hasn’t come to pass yet unless we’re talking tabloids.
If we were feeling super basic, we might make some comment like, “stop trying to make Ryan Reynolds happen,” complete with appropriate reaction GIF.
We don’t have credits for this work, but the first spot was directed by Peter Berg of Pony Show Entertainment and the second one by Aaron Stoller of Biscuit Filmworks.