RTO+P Hires a CMO, Makes a Video

By Patrick Coffee 

Did your agency announce your hire with a custom video?

Red Tettemer O’Connell + Partners–the agency best known for such stunts as a paper website, Facebook swag, Curb Your Enthusiasm pop-ups, cool internships and a pie that gave your old friend Matt Van Hoven a tummy ache–did just that this week. (They also make ads for Century 21, among others.)

The occasion for this super short clip by is the hire of the agency’s first CMO Hilary Craven, who has a very interesting resume: after founding media entity The Maven Project, she ran PR for 72andSunny before being promoted to experiential director/head of music and creating the 72 event series.

Craven has been CMO at RTO+P since April, but “RTO+P’s resident Maker, Steve Thompson” just released this short announcing her arrival. The concept for the animation is pretty cool, “constructing” Craven as a collection of music notes:

Not only did Thompson animate the short–“digital maker” Brian McMicken also wrote and played the music.

So this one isn’t quite as involved as RTO+P’s “paper dolls” or “totem pole” projects–but those were for a lot of people.

For the record, Craven restates the agency’s mission:

“Our collective goal is to continue to liberate from the traditional agency structure and foster co-creation with our partners.”

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