RPA Shares ‘The Ugly Couple Song’ for XO Mints

By Erik Oster 

RPA went the musical route with its “The Ugly Couple Song” Valentine’s Day spot for XO Mints.

As you might have guessed from the title, the song celebrates love among the less attractive. “I was never pretty, not even as a child” begins the first narrator of the generic acoustic folk-pop song, as he goes on to describe being put in the back during school photos (even though he wasn’t tall). The song is then handed off to another singer, who says he’s glad he wasn’t taken, since that would have meant missing “the best date in the world.” While the humor never quite hits its mark (or at least is never a laugh-inducing type of funny), and the song is bland musically, the lyrics are kind of sweet (as that line illustrates), which is the real strength of the online spot.

“We want everyone to share XO Mints with someone they love, or with someone they’d like to, because, if they do, as the song says, maybe they can make ‘something beautiful,” said Dan Loritz, co-founder of XO Mints, in a statement. “And this is what we think the message of the song is about too—you don’t have to be a supermodel to make #SomethingBeautiful. We’re aiming Cupid’s arrow at everyone this Valentine’s Day.”

Credits:

Agency: RPA

Chief Creative Officer: Joe Baratelli

Group Creative Director/Copywriter: Jason Sperling

Creative Director/Copywriter: Sarah-May Bates

Chief Production Officer: Gary Paticoff

 

Production Company: Bö’s House of Visual Arts

Director: Sarah-May Bates

Producer: Mark Tripp

Director of Photography: Ken Lin

AD/Gaffer: Adam Scheil

Production Assistant: Chris Grimshaw

 

Original song by Joshua Beeman

Music: “The Ugly Couple Song” performed by Run River North

Recorded at HUM Music

Executive Producer: Debbi Landon

Creative Director: Scott Glenn

Audio Engineer: Dan Hart

 

Graphics: Logan

Post Producer: Kaori Watanabe

Post Producer: Kevin Miller

 

Lead Design and Animation: Kristyn Solie

Design and Animation: Amy Wang

Animation: Omer Avarkan

 

Editorial:  Cut+Run

Editor:  Sean Stender

Head of Production:  Amburr Farls

Executive Producer:  Carr Schilling

Managing Director:  Michelle Eskin

VFX:  Jogger Studios

Creative Director:  David Parker

 

Telecine Company: Company 3

Colorist: Sean Coleman

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