RPA Fills in the Gaps for Farmers Insurance

By Patrick Coffee 

Insurance: a confusing thing that you’d rather not think about…unless you’re measuring the amount of money it drains from your bank account every month.

Farmers Insurance wants to make the process a little less painful with the help of RPA, which produced this new TV campaign and an interactive website to help customers identify those potentially disastrous blind spots in their coverage.

In the first of two ads helmed by Craig Gillespie — better known as director of the Gosling vehicle Lars and the Real Girl — the dad from Juno helps demonstrate the difference between the world we’d like to live in and the one we wake up to every day:


Another one after the jump.

The second, shorter spot plays on the same theme while reminding us that the West Coast really does have better beaches:

You won’t be surprised to learn that this will be an extensive, multimedia campaign that will feature “custom editorial content” launched “on a rolling basis” via names like The New York Times, MSNBC, USA Today and, yes, the NFL.

RPA and digital agency Stopp LA will also work on “a video feature channel, ‘Coverage Gaps,’ on NFL.com that will present big plays from the week that resulted from exploited gaps in the opponents line.”

We like.


Client: Farmers Insurance

Agency: RPA
EVP, Chief Creative Officer: Joe Baratelli
SVP, Group Creative Director: Pat Mendelson
Creative Director/ Art Direction: Hobart Birmingham
Creative Director / Copy: Perrin Anderson
Art Director: Ben Tolbert
Copywriter: Chris Juhas
Art Director: Cheston Kwan
Copywriter: Josh Hill
SVP, Executive Producer, Content: Gary Paticoff
V.P. Executive Producer: Selena Pizarro
Assistant Producer: Ryan Radley

Production Company: MJZ
Director: Craig Gillespie
Director of Photography: Gyula Pados
Executive Producer: Emma Wilcockson
Producer: Martha Davis
Production Designer: Jamie Vickers

Editorial Company: Cut & Run
Editor: Steve Gandolfi
Executive Producer: Carr Schilling
Senior Producer: Amburr Faris

VFX/Post Production Company: Eight VFX
Executive Producer: Shira Boardman

Telecine Company: Company 3
Executive Producer Telecine: Rhubie Jovanov
Senior Producer: Liza Kerlin
Telecine Artist: Beau Leon

Audio Post Company: Lime
Audio Post Mixer: Rohan Young
Executive Producer: Jessica Locke

Title Design: Laundry! TV
Executive Producer: Michael Bennett
Head of Production: Eric Badros
Producer: Kirsten Collabolletta
Title Design: Tony Liu
Title Animation: Tony Liu, Yongmin Park, Julie Lenoble

Music Company: Elias Arts, LA
Composer/Arranger: Jonathan Elias
Executive Producer: Ann Haugen
Creative Director: Dave Gold


Agency: RPA
EVP, Chief Creative Officer: Joe Baratelli
SVP, Group Creative Director: Pat Mendelson
Creative Director: Hobart Birmingham
Creative Director: Perrin Anderson
Sr. Art Director: Erin Costello
Sr. Copywriter: David Sullivan
Project Manager: Tiffany Chen
VP, Technology Director: Scott Westerfield
VP, User Experience Director: Pramit Nairi
Associate UX Architect: Irene DeBerry
VP, Program Director: Dave Brezinski
VP, Executive Producer: Selena Pizarro
Assistant Producer: Grace Wang

Agency: Stopp LA
CEO: Fredrik Frizell
Executive Producer: Eric Shamlin
Creative Director: Zach Richter
Art Director: Abe Cortez
Designer: April Dimartile
Web Producer: Callan Koenig
Live Action Producer: Steve Steiner
Technical Director: Ola Björling
Web Developer: Richard Mattka
Web Developer: Jin Kim
User Experience Architect: Wai Shun Yeong