Princeton, NJ-based shop Rosetta has been appointed as Valvoline’s interactive agency of record, as obviously mentioned in the head. The oil changing brand’s total account was worth a cool $10 million a few years back, and with this digital portion, Rosetta will provide interactive strategy, creative services, SEO, technology development, CRM/loyalty, social media, online reputation management and analytics. We’ve been told by sources familiar with the matter that nine agencies competed to replace Critical Mass on the digital biz, including Cincinnati-based Barefoot Proximity.
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