Rolfe, Gaboriau to Exhume, Lead CP+B LA

By Kiran Aditham 

The staff done overfloweth at Crispin Porter + Bogusky HQ in Boulder, so the shop is shipping off a few folks from snowy Colorado to help reestablish the MDC-owned agency’s L.A. office as a creative hub. Leading the charge at the new CP+B Los Angeles will be eight-year Crispin vet/GCD Tiffany Rolfe and Amalgamated co-founder/former CCO Jason Gaboriau, who was replaced at his New York shop by Eric Silver. According to Creativity, the L.A. office will include CP+B Boulder staffers as well as new hires from across disciplines while serving clients including Old Navy (which Rolfe worked on) and Bolthouse Farms.

Since joining CP+B in 2002, Rolfe has created work for MINI, ‘truth, Virgin Atlantic Airways, Burger King, Volkswagen, helped launch PINK by Victoria’s Secret, and served as creative director on American Express OPEN. In an enthusiastic statement, Gaboriau–who helped build a client roster including Coca-Cola, Svedka and Ben & Jerry’s while at Amalgamated–says, “I love the work and have always been impressed with CP+B’s culture of ‘yes.’ But what really blew me away were their capabilities outside of traditional advertising. While other agencies are trying to figure out how to incorporate the digital agencies they bought, CP+B has it already figured out. It is an amazing thing to see.”

Update: Along with Old Navy and Bolthouse, CP+B LA will also be working on Microsoft.