Rokkan Finally Confirms Caesars Win

By Kiran Aditham 

Barely 10 days ago, we told you about NYC-based digital agency Rokkan’s new partnership with Caesars Entertainment, which as you can guess is the parent company of Caesars Palace, Harrah’s, Bally’s, Planet Hollywood–yeah, you get the idea. Anyhow, the folks at Rokkan (which is not the digital AOR–Neo@Ogilvy as initially mentioned) have finally come forth to tell us what the relationship entails..ssomewhat. From what we know according to those in the know, we really don’t know much better, but we can expect some Rokkan-related digital work to debut in the fall. Here’s a statement from Rokkan chief experience officer/founding partner Chung Ng to explain the relationship, which goes more back than we expected:

“Rokkan does confirm a partnership with Caesars Entertainment Group and is scoped to lead a wide array of initiatives across Caesars’ many brands of casino and resort properties. Rokkan has been working with Caesars since December 2011 to help strategically grow the brand’s ever-expanding hospitality empire in the digital space.”

Well, now that you’re all clued in, we’ll see what unfolds in a few months’ time.