Rokkan Bolsters Creative Team, Promotes Senior-Level Staff

By Kiran Aditham Comment

Digitally-focused Publicis Groupe agency Rokkan welcomes Billy Veasey and Bill Carlson as creative director of art and creative director of copy, respectively, to its roster. Veasey joins Rokkan from Amazon, where he spent the past several months serving as a creative lead, and Carlson counts an ACD/senior copywriter stint at Grey Group on his resume.

Regarding the hiring of the New York-based duo — whose collective client work runs the gamut from Gillette to Lenovo to Miller Lite — Rokkan CEO John Noe writes:

“With Veasey and Carlson joining the Rokkan family, our creative opportunities are only going to grow. I’m looking forward to working with them both as Rokkan continues to evolve its take on truly ‘digital-first’ integrated advertising.”

Veasey and Carlson both spent time at Saatchi & Saatchi and Grey.

The pair’s hiring caps a series of staffing moves made at Rokkan as of late including several promotions and hires in its senior-level department. Four-year Rokkan vet Zach Newcomb was promoted to SVP/chief growth officer, Brian Carley now serves as SVP/chief creative officer while Bryan Le has assumed the role of VP of creative for products and platforms.

On the hiring side, Rokkan also brought on former SapientNitro account director Anthea Tang as VP of client partnership – digital business, Code + Theory alum Kaitlyn Brenner as VP of client partnership – integrated, and Vincent Au, who has rejoined the agency after a few years in the VP of user experience position.

In the past, the Big Apple-based Rokkan has worked with the likes of JetBlue, Hyatt, TAG Heuer and Stolichnaya Vodka.

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