Robinho Takes Center Stage in Latest ‘Write the Future’ Ad

By Kiran Aditham 

W+K and Nike continue to ride the “Write the Future” wave (which makes us wonder how long of a shelf life this campaign will have beyond the World Cup) with this spot that started airing last night during Brazil’s 3-0 ass-whooping of Chile.

A timely media buy considering this particular ad features Brazil star Robinho, whose future could include sainthood and a giant, imposing float at Carnivale if all goes well in present-day.

More: “W+K Puts the ‘Future’ in Your Hands. God Help Us