Robert Downey Jr. and Friends Blow Stuff Up for Newest ‘Call of Duty’ Title

By Bob Marshall 

What better time to talk about violent dystopian survival techniques than when most of the East Coast is about to be plunged underwater? Yes, for all of you who still have access to Internet, it’s probably better you watch this new spot for Call Of Duty: Black Ops 2 from Activision and 72andSunny then read some silly rag like the New York Times, despite the latter’s recent removal of its paywall.

Directed by Guy Ritchie, the same Brit who gave us such modern action movie classics as Lock, Stock and Two Smoking Barrels, Snatch, and, uh, Swept Away, this trailer finds us in a post-apocalyptic Times Square defended by Ironman himself, Robert Downey Jr. Known for defeating villains like Loki and drug addiction, Downey and Internet celebs  “iJustine” and “FPSRussia” band together to fight against the zombie uprising.

The spot serves as a continuation of the “There’s a Solider in All of Us” campaign that 72andSunny used during the release of Call of Duty: Modern Warfare 3. If you’ll recall, that series of spots utilized a cavalcade of celebrities on TV, with appearances from the likes of Jonah Hill, Kobe Bryant and Sam Worthington. As COD:BO 2 approaches its mid-November release date, it’s probably a safe bet to assume we’ll be seeing a lot more of Hollywood with future trailers. Credits after the jump.

Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Creative Director, Writer: Jason Norcross
Creative Director, Designer: Matt Murphy

Creative Director, Designer: Peter Novosel
Senior Designer/Writer: Rey Andrade
Senior Writer: Josh Fell

Designer: Patric Franz
Writer: Jorge Brandão

Director of Film Production: Sam Baerwald
Senior Producer: Dan Ruth

Jr. Producer: Peter Williams
Director of Business Affairs: Christine Claussen

Business Affairs manager: Jennifer Jahinian

Group Brand Director: Mike Parseghian
Brand Manager: Jen Marvin

Brand Coordinator: Justin Gonzaga

Production Company: Reset

Director: Guy Ritchie

Executive Producer: Jeff Mcdougall

Executive Producer: Dave Morrison

Line Producer: Aris Mcgarry

Assistant Director: Peter Kohn

Dp: Claudio Miranda

Production Designer: Dominic Watkins

Costume Designer: Kim Bowen