RMG to Evaporate and Merge with JWT

By Kiran Aditham 

On the heels of its CMIO Urvashi Pitre leaving for IMC2,Campaign reports that JWT’s direct marketing partner RMG Connect will merge with the former party and fade away.

The consolidated network, which has lost its fair share of CEOs recently, will set its sights squarely on digital acquisitions. David Eastman, JWT’s worldwide director of digital, said, “For JWT, this move is about unification. It’s about thinking and delivering as one organization across channels and markets.”


More: “Urvashi Pitre Resigns from RMG