RKCR/Y&R Offer ‘Taste of the British Isles’ for M&S

By Erik Oster 

Rainey Kelly Campbell Roalfe/Y&R launched a new spot for Marks & Spencer, offering up a “Taste of the British Isles.”

The spot is an ode to the chain’s locally sourced and/or British inspired offerings, from summer fruits and veggies to a juicy burger and British beer. Eschewing any narrative, RKCR/Y&R lets the food do the talking with 40 seconds of stylish food porn. While the resulting ad may not be groundbreaking, it is visually dazzling and more than a little hunger-inducing. Part of the ongoing “Adventures In” campaign for the brand, the spot will be followed up by 20-second ads focusing on summer occasions, such as “Adventures in Seaside” and “Adventures in Teatime.”



Typography: Tivy Davies

Creative Agency: Rainey Kelly Campbell Roalfe/Y&R
Account Director: Leigh Roberts
Art Director: Chris Hodgkiss
Copywriter: Pip Bishop
Creative Agency: RKCR/Y&R
Creative Director: Mark Roalfe
Producer: Alex Shillingford

Digital Production Company
Photography: Karen Thomas

Music and Sound
Sound Design: Parv Thind @ Wave

Editor: Bruce @ The Quarry, Bruno @ Food Film

Production Company: Food Film
Producer: Francesa O’Brien
Director: Michael Roulier, Phillppe L’Homme