RKCR/Y&R Launches ‘Decisions Well Made’ for Bank of Scotland

By Erik Oster 

Rainey Kelly Campbell Roalfe/Y&R is launching a new campaign for Bank of Scotland entitled “Decisions Well Made” with a broadcast spot of the same title starring actor James Cosmo (Braveheart, Highlander, Game of Thrones), which will broadcast in both 30 and 40-second versions in Scotland beginning tomorrow.

The vaguely surreal ad follows a young man receiving conflicting homebuying advice from his parents. He imagines Cosmo, dressed in Game of Thrones garb, telling him to “fly the nest” and “find a wise owl” for better counsel. “We help hundreds of people make the right move each month,” assures the voiceover at the spot’s conclusion, positioning the bank as the “wise owl” Cosmo refers to.

“The new campaign allows us to place the bank exactly where our customers want it – using expertise and experience to help customers make better financial decisions,” said Jean Reddan, head of marketing communications for brands and marketing, in a statement. “It’s a campaign that is both distinct for the banking sector and incredibly relevant for our customers.”

Credits:

Creative Director: Mark Roalfe

Art Director: Alex Bamford

Copywriter: Marc Hatfield

Account Director: Ben Van der Gucht

Agency Producer: Sonny Botero

Director/Production Co.:  Nick Gordon/Somesuch

Producer: Nick Goldsmith

Post Production: MPC

DoP: Rob Hardy

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