Phoenix-based agency Riester teamed up with Backyard Productions to create “Farm,” a new spot for Voskos Greek Yogurt.
In addition to having the word “farm” in the title, Riester’s 30 second spot also has a similar (perhaps Chipotle-inspired) approach to Chobani’s “Farmland” spot. Like that ad, “Farm” emphasizes the natural ingredients they put in their Greek yogurt (in this case Voskos), while employing pastoral shots of cows and fresh fruit. Unlike the Chobani spot, “Farm” doesn’t spend time taking down the competition, instead launching into the brand’s virtues, via the cheery voiceover and footage of a girl picking fruit with her family and enjoying a cup of Voskos while sitting on a fence. It’s a slightly simpler tactic than Chobani’s, foregoing the takedown of competitors for more of an emphasis on wholesomeness. The brand’s “Happiness in Every Spoonful” tagline exemplifies the slight difference in approach — whereas Chobani takes a stab at competitors (while opening themselves up to scrutiny), Voskos just wants to let you know that their yogurt tastes good and will make you happy. Credits after the jump.Credits:
Client: Voskos Greek Yogurt
Spot Title: “Farm” :30
Airdate: currently on-air/online
Where shot: Thousand Oaks, CA
Agency: Riester, Phoenix, AZ
CEO: Tim Riester
Partner/Chief Creative Officer: Tom Ortega
SR Content Producer: Robert Farthing
Associate Creative Director: Ben Dveirin
Group Creative Director: Troy Pottgen
Integration Director: Stephanie Fleming
Production Company: Backyard Productions, Venice, CA
Director: Nick Piper
Director of Photography: Florian Stadler
President/Partner: Blair Stribley
Managing Director/Partner: Chris Zander
VP/Executive Producer: Kris Mathur
Head of Production: Emily Malito
Producer/UPM: Anton Maillie
Editorial: Cut+Run
Editor: Ben McCambridge
Producer (from Cut+Run): Cristina Matracia