Rhino Re-Brands as Gravity

By Michael Musco 

Rhino, one of the big dogs in the visual effects and digital industries, announced today it will re-launch and rebrand as Gravity.

This re-launch establishes Gravity as a widely renowned generator of high-end visual effects, creative content, motion graphics, animation and digital strategy that can live on any media outlet including television, cinema, websites, social media, mobile applications and more. With offices from New York to Tel Aviv, the company will expand its offering to global clients across multiple platforms.

Zviah Eldar, CEO of Gravity, states, “We’re building upon Rhino’s commercial and feature films design legacy by exploring and innovating in new territories such as digital content and brand communications in social/emerging media.”

As part of their re-branding, Gravity has devised a new brand theme that poses the question, “What Kind of World Do You Want?.” Building on this theme, Gravity has developed a new website highlighting the company’s strength in digital and its continued commitment to commercial and feature film effects.

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