The “agency for the digital” has announced that it’s accepting applications for the second round of its “Accelerator” program, an initiative that’s run out of its R/GA Ventures unit, which is focused not only on integration of design, technology and innovation but enabling startups and doling out investment funds. For its second Accelerator program, R/GA, with the aid of TechStars, is turning the spotlight on to n the Internet of Things (IoT) and Connected Devices space and is looking for applicants ranging from early prototype developers to startups with traction.
In a statement, R/GA boss Bob Greenberg says, ““The power of internet software continues to disrupt industries as it spreads beyond the web and mobile and into devices, machines, and physical environments. For companies to succeed, whether in the consumer or B2B space, they have to create truly innovative technology solutions. However, great technology is not enough. Companies must also create elegant and cohesive user experiences across digital and physical touchpoints, in addition to compelling brands that consumers will care about.”
Those applicants that make the grade will have access to a range of R/GA services, including strategic design, branding, and technology, startups as well as network of senior clients from the likes of Nike, Samsung and Beats by Dr. Dre. In addition, startups that enter the Accelerator program will be eligible to receive up to $120,000 in funding for their brainchild. The application process for Accelerator, which this time enlists the services of industrial design outfit ASTRO Studios, begins today and runs through Aug. 25. Those that make the cut will be notified by Sept. 22 and the program itself kicks off on Oct. 20. You can keep up to date on the project here. Best of luck, folks.