Global expansions, unexpected partnerships and plenty of celebrations kick off this week’s revolving door updates.
9Rooftops
9Rooftops was chosen as the media agency of record for O’Reilly Auto Parts. The agency will drive development of media planning across general and Hispanic markets.
10 Days
10 Days was chosen as the creative agency of record for CanO Water. The agency will help the brand promote its sustainable vision through multimedia campaigns, including creative, production and strategic services.
50,000feet
BluePearl partnered with 50,000feet to launch its refreshed brand. 50,000feet helped the veterinary health provider create a strategic brand platform that aligns its objectives, articulates its mission, vision and value propositions and targets its key audiences.
ColinKurtis
Food industry agency ColinKurtis is expanding its relationship with Kemin to iclude marketing services for its human nutrition and health division. The expansion includes a multi-year strategic marketing plan for the division.
Dept
Global digital agency Dept is partnering with the Barbadian government and Prime Minister Mia Mottley to bring job opportunities and economic growth to the Caribbean. By opening a new remote hub with Dept Barbados, the agency is giving local citizens the chance to gain marketing and technology experience and work with some of the world’s top brands.
Dow Jones
Dow Jones launched a full agency review across its consumer brands and b-to-b products, including Factiva and Risk & Compliance. The goal is to restructure its internal marketing functions across the board to best serve customers with trusted journalism, data and analysis.
Exverus Media
Exverus Media secured a new account with New Belgium Brewing and Bell’s Brewery. The partnership enables both breweries to tap into targeted campaign and strategies to expand their media presence and reach new customers.
FWV Fetching
French/West/Vaughan’s pet and animal health PR and marketing division, FWV Fetching, is celebrating its 20th anniversary in 2023. The pet and animal health category has grown by more than double digits over the past 10 years.
Gut
Global independent creative network Gut has opened its newest office in Amsterdam, the agency’s first office based in Europe, and the seventh in the Gut Network. The office is currently being led by Natalia Forster as managing director, Bruno Steffen as head of strategy and Meme Traverso as group account director, who all report to Gut Global CEO Andrea Diquez. GUT Amsterdam is already working with Foodora, an online delivery brand owned by Delivery Hero, which is based in Europe, as well as Kraft-Heinz. The news comes in the lead-up to Gut’s five-year anniversary on April 9.
Havas Play
Havas Play is partnering with The Sandbox to develop new experiences in the metaverse. Havas Play will now have access to tools and turnkey solutions to create custom brand experiences in The Sandbox.
Human8
Global insight and collaboration agency InSites Consulting rebranded to Human8. The rebrand signifies the agency’s shift to being a people-driven consultancy that connects brand with people and culture to create positive change.
InnoVision Marketing Group
InnoVision Marketing Group is forming its own talent and casting agency, InnoVision Talent & Casting (ITC). Ahead of its official launch on June 1, the agency is calling for talent to join its roster spanning actors, models, voiceover talent and extras.
Koddi Ads
Koddi Ads, a commerce media platform, launched a new campaign templates feature. The feature simplifies the process of campaign creation and launch for advertisers.
PriceWeber
Louisville advertising agency PriceWeber was named one of the “Best Places to Work in Kentucky” for the fourth year in a row.
Marketing Data Science Associates
Marketing Data Science Associates created Scenario Analyzer, a predictive ROI tool that uses AI to predict the monetary benefit of potential messages shared with specific audience subsets. The tool aims to reduce water and eliminate the “shotgun” approach currently used in marketing.
Rain the Growth Agency
Rain the Growth Agency is partnering with new clients 1-800-Flowers.com, Lume and Rothy’s. The agency aims to grow their businesses through increased sales and brand building.
Rapp
Rapp launched Series R, an accelerating health space startups. The first year will focus on femtech startups and will offer pro bono marketing services and mentorship opportunities.
Traction
Marketing accelerator Traction launched a new campaign to announce Herewith, a tech startup marketplace connecting in-home caregivers with families and individuals that need care for an aging loved one.
VaynerMedia
VaynerMedia is opening a new office location in Canada, marking its 11th global office since 2009. The location will offer creative, strategy and media to better serve local clients like Mondelez.