Spring has officially sprung, and with that comes signals of growth for agencies around the world. This week, we have a series of new partnerships, campaigns and acquisitions that aim to help companies flourish all season
19th & Park
19th & Park launched 1Park9, a full-service production company for commercials, branded content, experiences, film and TV. The company aims to build on the vision of 19th & Park and offer clients holistic creative solutions.
And Rising
Creative ventures company And Rising is launching “Academy,” an initiative that aims to help scale-ups develop marketing as an owned competency and drive up valuations. The program will help founders upskill teams and focus investment on unlocking growth.
Antilles Digital Media
Antilles Digital Media’s owner Lee Black II was voted Charlotte’s Local Businessperson of the Year due to his leadership and the company’s success. The agency provides website design, SEO, digital media and social media management services.
BMG360
Barrington Media Group rebranded to BMG360. The rebrand comes after a period of double-digit growth and multiple acquisitions of Blackbird Garage, Five Mill, Thesis and the SEO Department.
Brandon
Geneverse Energy, a maker of reliable, affordable, and safe compact solar generators designed for homes, has named Brandon its agency of record. The agency will manage the brand, media, and creative strategies for Geneverse as it prepares for planned growth.
Pearlfisher
Brew Dr. enlisted Pearlfisher’s New York City studio to develop its distinct brand strategy and brand world. The goal is to make Brew Dr. a brand that’s known for great taste in an industry largely focused on health and wellness.
Fusion92
Fusion92 was chosen as the agency of record for Heartland Dental. The agency will provide media, creative and strategy services for the brand’s more than 100 dental offices in the U.S.
Kroger Precision Marketing
Kroger Precision Marketing was named an industry leader in online brand safety by the Trustworthy Accountability Group. This is the fourth year in a row that the agency as given this recognition.
Magna
A new study by Magna and eyeo, titled “Reaching & Influencing Ad-Filtering Users,” dives into the current advertising landscape with 250 million ad-filtering users. The study shows that ad-filtering users are more likely to influence purchase decisions and that desktop users have grown tremendously.
Mediassociates
NJM Insurance Group has selected Mediassociates as its new media planning, buying and analytics agency. Mediassociates will partner with Brownstein Group, NJM’s advertising and communications agency, to form a unified agency team to heighten the efficiency of NJM’s media spend and further creative integration.
Ogilvy
Ogilvy was named the number 1 network for effectiveness in the 2023 WARC Effective 100 rankings, as well as the most creative agency network in the world for the third consecutive year on WARC’s Creative 100.
Red Havas and Meltwater
Red Havas and Meltwater established a global partnership after working together for years. Red Havas will use Meltwater’s solutions with their clients while managing Meltwater’s media relations and executive thought leadership.
Talon
Talon acquired Novus Canada, expanding its footprint in North America. The goal of the acquisition is to bolster the agency’s global presence and accelerate its growth in the Canadian market.
TBWA\Dublin
TBWA\Dublin was awarded the Santa Rita 120 account. The agency will provide the wine brands with strategic and creative services to prime it for growth in other key markets outside of Ireland.
VMLY&R
VMLY&R has applications open for its summer internships and neXus programs through April 20. The neXus programs will provide earlier-stage applicants with the resources, education and experiences needed to excel academically and professionally.
Wunderman Thompson
Wunderman Thompson U.K. was chosen as the CRM agency partner for the British Heart Foundation. The agency will partner with the foundation to create a new CRM strategy that spans all customer touchpoints and allows for heightened personalization on content and messaging.