The week highlights new partnerships and campaigns spanning data, culture and even eco-friendly clothing habits.
62Above
62Above secured Cannery Row as a new client. 62Above will lead account planning, research, a brand workshop and the development of a brand architecture.
Advertising Club of New York
The Advertising Club of New York launched The Visual Intelligence Company, a new programming allowing the organization to deliver a library of club programming to its members. New content will be launched regularly as webinars, sessions and more.
Conductor
Enterprise organic marketing platform Conductor acquired European-based SEO technology Searchmetrics. The acquisition aims to position Conductor as the leader in the SEO space and accelerate its expansion into the European market.
Harbour
Harbour was chosen as brand and creative partner by BACX Nutrition. Harbour will first develop the brand’s “north star” and then use that vision to overhaul all visual and verbal branding, product design and communications for 2023.
Havas London and Havas Play
Havas London and Havas Play created the #ReSkinChallenge for Vanish, the Reckitt garment care brand that encourages customers to rewear clothes instead of buying new ones. The campaign challenges games including CaptainPuffy, ShivFPS, FreyzPlayz and fifakillvizuals to ditch their newest skins and in-game clothes and stay in their default skin for a week.
Intertrust
Intertrust’s data management technology was chosen by Omron to securely govern system log data worldwide for its data mobile app service, currently used by 4.6 million users worldwide.
Kalamari
J’AgenceRP has rebranded to Kalamari. The rebrand comes after the agency became international in 2021, and aims to better embody its changing position as a global entity.
Lambert Global
Lambert Global, a public relations, investor relations and integrated marketing firm, has acquired Roy Public Affairs Management (Roy Public Affairs), a full-service communications and policy advocacy firm serving clients throughout Michigan. Roy Public Affairs founder and principal Melissa Roy joins Lambert as Detroit managing partner and will lead the firm’s public affairs practice.
Light+Co
Anthony & Sylvan Pools selected Light+Co as its integrated brand and performance agency of record. Light+Co will lead brand strategy and design, creative, media, digital performance, analytics and optimization for the company.
Marriner Marketing
Marriner Marketing was selected by Frontier Airlines as its creative agency of record. Marriner will lead the development of high impact social, experiential, guerrilla and event campaigns to support and drive Frontier’s growth.
Merit
Merit merged with Falk Group Public Relations to form a combined agency operating as Merit. The agency now benefits from expanded agency resources for both client rosters, as well as a portfolio of services including media relations, influencer marketing, brand journalism, cause and advocacy marketing, investor relations and crisis communications.
Spectrum Science
Spectrum Science received a strategic investment from Knox Lane. The investment aims to expand Spectrum’s strategic communications capability, enable it to build a unique approach to clinical trial recruitment and broaden its capabilities across medical affairs clients.
The Refinery
The Refinery launched Turn 9, a full-services audiovisual finishing facility based in Sherman Oaks, California. The facility was created to fulfill modern needs of brands, agencies and IP creators in film, TV, gaming and advertising.
Tombras
Casey’s chose Tombras as its new agency of record. Tombras will define and modernize the Casey’s brand, attracting a new client base without alienating current customers.
VCCP
VCCP has been named the advertising agency of record for nutribullet set to lead global strategy, creative and production. A brand platform will be a new phase for nutribullet, whose main goal is to maintain market leadership while expanding the business to a wider market and driving more usage for a healthy lifestyle. The first campaign is set to go live throughout the U.S. later this year.