This week’s agency moves are focused on partnerships that span from music to food and beverage to AI. See how agencies are helping industry leaders create and innovate around the world.
Presentation platform Chronicle raised a $7.5 million seed round from Accel and Square Peg, along with a team of angels from companies like Apple, Google, Meta and Slack. The platform enables anyone to create stunning and impactful designs without friction.
Dept launched its AI practice, Dept/AI, which is focused on enabling brands to solve complex challenges and increase productivity with the help of AI solutions and creative experiences.
Final Frontier launched Silk Gallery, serving as a celebration of digital art in the physical world. The production company’s new gallery showcases boundary-pushing artists from various backgrounds who merge and expand the capabilities of art and design.
Mondo Robot is expanding its partnership with blockchain studio Shrapnel after winning a new project for the brand’s upcoming AAA Extraction FPS blockchain game. The project win comes after Mondo Robot’s success announcing Shrapnel’s comic book release.
Motion Content Group
Motion Content Group rebranded to GroupM Motion Entertainment in North America. The group will work with GroupM agencies Mindshare, Wavemaker and EssenceMediacom to create brand-funded content and entertainment partnerships.
Omnicom digital-first agency Organic was chosen to lead El Pollo Loco’s brand and digital strategy. As its brand and digital agency of record, Organic will begin by transforming El Pollo Loco’s brand into a consumer-first and digitally forward company attracting younger customers.
P&G partnered with Harris Teeter to celebrate local heroes for Black History and Women’s History months through the Aisles for All platform, a next generation shopper program designed by Blue Chip to boost sales during promotion months.
Musicnotes chose Planet Propaganda as its first creative and strategic agency of record. The agency will help Musicnotes enhance its brand and better communicate its benefits to musicians.
Rinck Advertising was chosen as one of Ragan’s top places to work, one of just 14 companies in the U.S. recognized in the small organization category. It was recognized for its people first approach that values work-life balance.
Sibling Rivalry launched a new visual system that reflects two distinct sides of its company aligned under one brand. The agency’s holistic new approach brings strategic thinking, story development, consideration of media and space and multi-platform execution under the one look and feel.
Stagwell expanded its digital transformation and engineering network Code and Theory with the addition of Silicon Valley-born digital product and design agency YML (Y Media Labs). The Code and Theory Network now includes six agencies: flagship shop Code and Theory, Kettle, Mediacurrent, Rhythm, Truelogic and YML. The move creates a differentiated integrated network boasting nearly 2,000 people with 50% engineers and 50% creative talent.
The Black TV & Film Collective
The Black TV & Film Collective partnered with Delta Airlines for Black History Month to produce the Delta Bold BRG x BTFC Black History Month collection. The campaign enables travelers to choose from a BTFC member-curated Black History Month module on Delta’s inflight entertainment app.
Wavemaker secured a $50 million brand media account, Back Market. Serving as the tech marketplace’s global media consultancy partner, Wavemaker will support future growth plans and help scale the company as the go-to for refurbished electronics worldwide.