As spring and the end of Q1 are appearing just around the corner, agencies are executing new initiatives, partnerships, acquisitions, and even a couple of re-acquisitions, to keep moving the needle moving forward.
50,000feet
50,000feet created a brand platform and visual system for Studebaker District’s tech hub campus. The initiative supports a South Bend, Indiana architectural project that’s revitalizing the home of the original Studebaker automotive campus, turning it into a new hub for tech innovation.
Bordeaux and Burgundy
Cybersecurity specialist Armis selected B2B SaaS marketing agency Bordeaux and Burgundy as its marketing and demand generation agency of record. Bordeaux and Burgundy will deploy a hyper demand model that fuels Armis’ go-to-market engines in a stage of rapid growth.
Circana
Information Resources, Inc. and The NPD Group joined forces to create a combined company name and brand identity, Circana. The new brand utilizes advanced analytics, cross-industry data and industry expertise to empower clients to take action and grow.
Clinch
Clinch was chosen as the primary ad serving and omnichannel dynamic creative optimization partner for national advertising agency Tombras. Tombras will utilize Clinch’s omnichannel creative activation platform, Flight Control, as an extension of its existing operations to streamline workflows and processes.
Ekstasy
Car management app Caura partnered with creative ad agency Ekstasy to accelerate its advertising strategy. Ekstasy was chosen for its proven history of empowering companies to become household names.
Equativ
Equativ, a global independent ad platform, has partnered with Qortex, a pioneer in On-Stream video ad decisioning. The partnership aligns around Equativ’s in-game marketplace powered by Equativ Buyer Connect, a self-serve digital ad curation platform for brands, agencies and data owners, and Qortex’s exclusive access to intrinsic in-game placements within gaming environments like Minecraft.
Gorilla Group
To finalize its integration into its parent company, Gorilla Group is rebranding to Wunderman Thompson Commerce & Technology. The wraps up an acquisition made back in 2018 to bring together specialized tech capabilities from across North America and strengthen the company’s offerings.
Grey London
Betting brand Sky Bet chose Grey London as its agency of record. The agency will develop a long-term strategic brand platform for the company, helping to set its future direction and further cement it as the leading betting brand in the U.K.
Havas Health & You
Havas Health & You has launched its first standalone value and access consultancy, Archipelago. This global offering has an established team and is led by managing partner, Michael Pill. Archipelago works with life sciences clients to optimize market access solutions, helping patients live healthier lives. Archipelago offers experience in payer, manufacturer, agency, consulting and clinical practice settings.
Ideal Partners
Ideal Partners signed production company Hostage Films for midwest U.S. representation. Hostage Films’ work includes ads and brand films for Pfizer, Jim Beam, Samsung and HomeGoods.
Jones Knowles Ritchie
Jones Knowles Ritchie partnered with Useful School Partner to launch “Beginner Branding,” a 12-week pay-what-you-can virtual course for adults interested in breaking into the creative industry. The course aims to help individuals who have creative skills build confidence and succeed in the working world.
Latcom
Global media trading company Latcom was accepted into the United Nations Global Compact Network. The UN Global Compact aims to mobilize business sector commitment to 10 principles surrounding human rights, the environment and labor standards to better align with the Sustainable Development Goals.
Leroy Tremblot
UEFA chose Paris agency Leroy Tremblot to develop the branding and graphic design for all stadiums, host cities and fan zones for Euro 2024. The agency’s pitch centered around bringing Euro 2024’s tagline, “building football a home” to life for fans.
Marc Global Communications
Marc Global Communications was named the agency of record for the Toyota HBCU New York Classic, presented by Walmart. The event is known as the world’s biggest HBCU homecoming, with a five-day celebration of HBCU culture and community activities with universities.
Ogilvy
Ogilvy was chosen as the world’s most creative agency network for the third year in a row by the World Advertising Research Center. The WARC Creative 100 defines creative success based on resulting from prestigious global and regional industry competitions.
Propel
Public relations management software leader Propel launched Amiga, and end-to-end AI assistant for PR and communications professionals. The tool offers advanced research and writing capabilities, including generating pitches and press releases in seconds as well as creating hyper-specific media lists.
Rapp
Customer experience agency Rapp is launching The Table Makers, a new career sponsorship program that invests in and cultivates high-performing and high-potential talent within its group. This first cohort of this program will be reserved for underrepresented talent, specifically in BIPOC makeup.
Shift7
B2B experience and commerce agency Shift7 was acquired by Dentsu Group. Shift7 will join Merkle to expand its offerings in salesforce B2B commerce, sales and service cloud capabilities.
SixSpeed
After being purchased by a holding company in February 2019, SixSpeed has re-acquired itself amid the holding company’s period of reorganizing business units. The agency, which works with clients like Polaris, Red Bull and Titleist, will now operate independently again.
Wunderman Thompson
Wunderman Thompson was appointed as the lead marketing agency across Latin America for Mallplaza, a group of urban centers across the region. The agency will handle all branding and customer experience for media, social and data strategies in Chile, Peru and Colombia.
Youth Logic
Gen Z expert Connor Blakley re-acquired his marketing and innovation agency, Youth Logic, after it was previously acquired by Campus Agency in 2018. Originally founded by Blakley at age 15, the agency has since worked with clients like PepsiCo, Kraft-Heinz, T-Mobile and Discord.