This week’s agency moves include exciting rebrands at blossoming agencies, partnerships aiming to drive the industry forward and acquisitions positioned to expand offerings, services and expertise.
AutoLeadStar
AutoLeadStar is partnering with Auto Genius Labs to create better data-driven customer experiences. The partnership aims to improve consumer shopping experiences in the auto industry.
BBH London
BBH London won Tesco’s clothing brand, F&F, as its new client. The agency will be working on positioning and relaunch plans for its brand platform in the second half of 2023.
Blue Wheel
Omnichannel digital commerce agency Blue Wheel and ecommerce marketplace agency Retail Bloom are merging to form a joint venture under Blue Wheel’s name. The partnership strengthens Blue Wheel’s range of services and experience across the omnichannel landscape.
CJ
CJ, Publicis Groupe’s global affiliate marketing solution, acquired influencer networking platform Perlu. The acquisition aims to strengthen CJ’s capabilities in meeting end-to-end performance marketing needs globally.
Forever
Future Deluxe and Tendril are joining forces to build Forever, a global organization reimagining the future of design, moving image and creative technology.
InnovateMR
Global sampling and market research technology firm InnovateMR acquired qualitative B2B professional expert network Ivy Exec. The acquisition will accelerate InnovateMR’s commitment to data quality and global B2B survey participant research.
Journey Further
Journey Further reported 44% growth in its sixth year of operations, with client fee revenue up to £12.9 million in 2022 from £9.2 million in 2021. The growth can be attributed to client wins with companies including Marks & Spencer, Dr. Martens, ghd and Oliver Bonas.
Nine Point Agency
Nine Point Agency announced its new clients for Q1, including Inspired Cannabis and Imagine Cannabis. It’s also welcoming new participants in its thriving incubator program, including Resthouse and Welleree.
Schermer
Schermer was chosen as the global marketing agency partner for Quantinuum. Schermer will lead Quantinuum’s brand, demand and digital market efforts, with the goal of building its corporate brand in key markets and driving demand for its software, Quantum Origin.
Shine Talent Group
Global talent management and influencer relations agency Shine Talent Group is switching to a four day work week. The change is being made as a result of research from 4 Day Work Week Global, that four day work weeks result in 78% of employees being happier and 96.7% being less stressed, as well as a 8.14% increase in revenue.
Team One
KB Home chose Team One as its strategic and creative agency of record. Team One will lead strategic position and creative strategy to drive distinctiveness for the KB Home brand in the U.S. market.
Weareseventeen
Global creative and production agency weareseventeen revealed its new look in collaboration with designer Mike Sullivan at Mister Studio. The new look and website include a diverse motion design and moving image portfolio showcasing client work with companies like Coca-Cola Dreamworld.