This week, agencies around the world are exploring new branding, partnerships and positioning to better reflect their goals for 2023 and beyond.
Apollo Partners
Apollo Partners was chosen as the full-service media agency of record for fintech digital payment startup Bolt. Apollo will work to increase awareness of Bolt’s premier check-out offering for retailers and close the consideration gap for customers.
BBH
King, an interactive entertainment company for the mobile world, has appointed BBH to the creative account for Candy Crush Saga. King’s brief will see BBH create a new brand platform for the game and will unveil its new positioning in both the U.S. and U.K. markets this summer.
Blakeney
Strategic communications and public affairs consultancy Blakeney partnered with U.S.-based public relations firm Global Situation Room to offer counter-crisis management, thought leadership and global strategies to clients. This partnership expands Blakeney’s global reach to the U.S.
CourtAvenue
Digital transformation agency CourtAvenue launched a new office in Mexico City. Led by CEO Jaime Kalb, CourtAvenue Latin America will work to guide clients to strengthen their digital strategy and capabilities, empowering better customer experiences and accelerated revenue growth.
DDB Warsaw
DDB Warsaw was selected to provide creative and strategic services to European store chain Pepco. The agency will lead comprehensive brand services in strategy and creation for Europe.
Dna Communications
Dna Communications partnered with IPG Dxtra Health’s FutureBrand to conduct a rebrand that reflects its updated positioning at the intersection of science and humanity. The refresh includes a new logo, tagline, visual identity and website.
HireRoad
HireRoad has launched a unified talent acquisition, onboarding, learning management and data-driven insights platform for mid-size organizations that includes HR Onboard, which aims to streamline the hiring journey and accelerate the onboarding process.
PureRed and Haddad & Partners
PureRed and Haddad & Partners are merging to form a more robust, comprehensive offering for clients. The two agencies will retain individual brand identities and client rosters, and will now be able to deliver a broader selection of integrated and strategic solutions for clients.
Sago
Research and data solutions company Schlesinger Group rebranded as Sago. The brand refresh includes a new visual identity, website and positioning, symbolizing the company’s future and current mission to deliver managed and self-serve research solutions at the speed of clients’ decisions.
Tag Americas
Tag Americas is expanding its virtual production capabilities. WIth a new virtual production studio in Jacksonville, Florida, the company will now be able to create video, film and stills at advanced capacities while cutting costs by 25%.
The7stars
The7stars was appointed the U.K. media planning and buying account for People’s Postcode Lottery. The agency will deliver accelerated ticket sales for the lottery, of which 33% of the ticket price goes to charity.
The Republik
The Republik conducted a brand refresh for Regency Centers’ Market Common, a 10-acre retail hub in Arlington, Virginia. The brand refresh included a new name, facelift and a series of series of banners and store window posters.
Tribeca X
Tribeca X Award submissions are now open to all work funded with the support of a brand, developed in collaboration with artists or filmmakers. Eligible projects include scripted and documentary work for film, TV, digital, episodic, social, and VR/AR, in both feature or short length. Information are available here and award submissions close March 31. This year, Tribeca X is partnering with BrandStorytelling to present the annual, day-long event where advertising meets entertainment.