Revolving Door: New Execs at JWT, Fallon, Pereira & O’Dell

By Erik Oster 

We have a series of three executive agency hires to report on this Thursday. First, JWT New York hired Matt Baker as its new head of planning, replacing Adrian Barrow, who left that position to become global planning director in September. Fallon, meanwhile, named Anette Lillegard to the role of chief strategy officer. And Pereira & O’Dell hired Chris Wilcox as vice president, partnerships.

Baker (pictured above) joins JWT from Anomaly, where he has served as director of strategy and innovation for about a year, working on accounts such as Google and Procter & Gamble. Prior to that, Baker held the roles of director of digital strategists and  group planning director at Arnold New York.

Lillegard joins Fallon from healthcare data analytics company IMF Health, where she served as director of marketing. Fallon CEO Mike Buchner remarked that the agency made a conscious decision to consider “nontraditional candidates” for the position. “With a desire to expand our current strategic offering into areas such as analytics and consulting, I’m very pleased that we have found someone with a wealth of business strategy experience and an impressive track record of success like Anette,” he added.

Wilcox joins Pereira & O’Dell from USA Today, where he served as vice president, integrated advertising sales and oversaw West Coast sales operations. Over the course of his career, Wilcox has worked with clients including Google, Toyota and Wells Fargo.

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