Revolving Door Agency Moves: Lucit, PRophet, The Working Assembly & More

By Kaila Mathis 

This week’s agency moves highlight timely campaigns, new agency of record appointments and new service offerings.

Horizon Media

Horizon Media launched its second annual “Mother of All Titles” campaign ahead of Mother’s Day, celebrating working moms and encouraging actions to support their inclusion. The campaign included a study that highlights the gaps between the resources mothers want and what their employers offer.

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Jive PR and Digital

Jive PR and Digital was named the agency of record for experience entertainment and immersive experience company Neon Global. The agency brings a proven track record working with immersive experience clients like Meow Wolf, Color Factory and Zero Latency.

Lucit

Lucit landed family-owned supercommunity bank, Starion, as its latest adapter. The bank will utilize Lucit’s tool that helps businesses easily create and manage digital billboard creatives.

PRophet

PRophet is partnering with LexisNexis to supercharge its journalist data for enterprise customers. The alliance will yield ‘Powered by Prophet’, a white-labeling option for agencies.

The Creative Circus

The Virginia Commonwealth University Brandcenter invited students who began their education at The Creative Circus in Atlanta, GA to complete their education at the Brandcenter. The students joined in the Fall 2022 semester under the art direction and copywriting concentrations, and will now be graduating at the end of this semester.

The Working Assembly

The Working Assembly helped Narra, a new ready-to-drink Asian-inspired tea, with its launch. The Working Assembly worked with Narra to create the brand’s look and feel, merging its Southeast Asian heritage with a look that has broad appeal for CPG consumers. 

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