Revolving Door Agency Moves: IPG Mediabrands, Chemistry, Quad and More

By Kaila Mathis 

This Thursday brings another week of client wins, global expansions and new product offerings for agencies around the world.


Chemistry was named as Focus Brands’ first organic social content agency of record. The agency will lead social content work for Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s.


F.Y. Eye

Nonprofit social impact media organization F.Y. Eye is partnering with LinkNYC to bring critical local nonprofit messages to the streets of New York City. Titled #LinkToCommunity, the campaign will increase F.Y. Eye’s PSA distribution and ensure nonprofits have equitable access to the public eye.


Globaledit is releasing AI and 3D capabilities for creative workflows. The features will enable Ai-based image recognition and tagging and 3D asset management, supporting the brand’s 2023 product vision.

Gravity Global

Gravity Global acquired full-service marketing agency 9thWonder. The acquisition grows Gravity Global by 40%, accelerates its U.S. expansion and deepened its global, data- and tech-enable teams to help clients seize new opportunities.

IPG Mediabrands

IPG Mediabrands launched its unified retail media solution. The new business unit will enable brands to manage their investment performance seamlessly across retail media networks.


iProspect secured new client Center Parcs U.K. and Ireland. The agency will provide media planning and buying in the U.K. and Ireland, supported by its audience mapping and planning tools, as well as a deep understanding of experimentation and measurement.

Omnicom Health Group

Omnicom Health Group launched a network brand to drive the organization as “the most networked network to change people’s lives for good.” The changes include a new log and design elements to embody the organization’s culture and ambition.

On Hold Marketing & Communications

On Hold Marketing & Communications is expanding its global partnership with Marriott Hotels and Resorts. The on hold messaging agency recently signed with Geneva Marriott Hotel, Bethesda Marriott and Falls Church Marriott, providing brand-approved messaging tailored to each location’s locale and offerings. 


Quad’s creative and digital agencies, Periscope and Rise Interactive, signed on as agencies for Nielsen-Massey Vanillas. Periscope leads the partnership as agency of record, assisting with brand and creative development, and is supported by Rise Interactive’s performance marketing capabilities.


Savills appointed adam&eveDDB and Bountiful Cow as its lead creative and media agencies, respectively. Adam&eveDDB will deliver customer-centric creative for Savills’ residential business division. Bountiful Cow will provide a commercial and strategic approach to brand activation and digital marketing.


ScienceMagic was chosen by luxury perfume house Creed to lead global strategy and U.S. and U.K. communications. The agency was also named agency of record for Brompton earlier this year.


Spreckley launched Spreckley Startup Growth Hub. The hub combines 40 years of experience delivering successful PR campaigns with access to business growth and marketing experts, and support end-to-end startup marketing processes for founders.

The Local Collective

The Local Collective was named agency of record for Safehaven. The agency will be focused on developing a new brand strategy and campaign platform for the group living and respite care not-for-profit.

Two by Four

Two by Four was named agency of record for Oil-Dri Corporation of America’s Cat’s Pride. The agency will increase brand visibility and boost national sales for the cat litter supplier.

Young & Laramore

Young & Laramore led a brand refresh for heritage candy brand Bit-O-Honey. The entire brand, from its contemporary colors to its signature bee character, has been modernized with visual emphasis on the candy’s flavor.