The fireworks are over, the French hangover from Cannes should be faded, and we’re into the slow part of the ad season. That stated, agencies are still making plenty of moves, from acquisitions and product launches to client wins and brand refreshes.
London-based creative agency 20ten intends to make its 10-year anniversary a memorable one with the launch of a refreshed visual identity, a brand new website and the opening of its first U.S. office. 20ten’s client portfolio includes Disney, Sony Pictures Entertainment, Odeon Cinemas Group, PlayStation, Warner Bros. Discovery, Puma and McLaren.
Bosch Rexroth, a global supplier of drive and control technologies and services, has selected brand and communications agency Dalton as its agency of record for the U.S. market. The integrated firm will provide strategic marketing and communications services for the Bosch Rexroth industrial technology business sector.
Formidable, a social-first creative agency, helping brands to connect with culture in the growing media landscape, has been launched in the U.K. Started by co-founders Nik Selman and Pete Gibbons, Formidable focuses on implementing fresh thinking to help brands cut through with audiences who spend increasingly more time online.
Fred & Farid
Luggage brand Delsey Paris has appointed Fred & Farid Paris as its agency for the launch of its new global communication campaign. The 2023 campaign represents a significant step for Delsey Paris, enhancing its international influence.
French/West/Vaughan (FWV) has been named Best PR Agency of 2022, claiming the Grand Prize in the 2023 Bulldog PR Awards, which were judged by a panel of top journalists. FWV was also named Large Agency of the Year (gold), Most Innovative Agency (gold), Agency That Gets Results (gold), and Business to Consumer (B2C) Agency of the Year (silver). FWV president David Gwyn was recognized as Agency Leader of the Year (gold) and FWV COO Natalie Best was named Agency PR Professional Who Makes a Difference (gold).
Havas has acquired PivotRoots, one of India’s leading digital marketing and communications agencies. The acquisition will allow Havas Media India to tap into PivotRoots’ deep understanding of the Indian market and enhance its capabilities in the rapidly growing digital advertising space.
Havas has also launched Havas Play—its global network dedicated to building meaningful experiences that place brands at the heart of people’s passions—into the U.K. market. The move will see U.K. creative agency Cake, which specializes in sport and culture, combine forces with Havas Media Network U.K.’s content and partnerships division Jump to form the new agency offering headed by Rosie Holden.
InnoVision Marketing Group
InnoVision Marketing Group, has been selected as the agency of record for Solutions for Change, a nonprofit organization dedicated to solving the root causes of homelessness and transforming the lives of individuals and families in need.
Former TikTok creative licensing executive Rich Sica and commercial music industry veterans Jack Bradley and Aleena Bissett have teamed up to launch Juice, a new music company with a focus on social media and short-form online content for brands and creators. Juice will partner with brands, marketers and content creators to produce both bespoke and customizable ready-to-go music solutions that drive brand awareness for their partners.
Bowery, the largest U.S. vertical farming company providing fresh produce to more than 1,800 grocery stores and major ecommerce platforms, has launched a new physical, digital and brand evolution. New website design, product packaging, dynamic animation, and emphatic advertising by design studio Koto, reveal an evolved Bowery.
Independent, full-service brand experiences agency Laughlin Constable has been named the agency of record for the True Value Company, one of the world’s largest hardware wholesalers, serving over 4,500 stores across 60 countries. The agency will be tasked with developing and activating a new integrated brand, creative and media strategy for the Chicago-headquartered company.
McCann Worldgroup India has won the advertising and marketing communications mandate for Air India, the Tata group-promoted global airline, following an extensive multi-agency pitch. The agency will develop a new brand platform and develop a comprehensive range of multi-channel marketing communication.
Media Matters Worldwide
Media Matters Worldwide, a top women-owned independent media agency, is partnering with Students Rising Above, an organization committed to driving life-changing results through college education for first-generation students from low-income communities.
Meet the People
Meet The People, a new alternative to the big advertising holding company model launched by Tim Ringel in 2021, has added Portsmouth, N.H.-based Saltwater Collective to its roster of agencies. The full-service digital agency joins the Meet The People group of companies, VSA Partners, Public Label, Match Transact and Match Retail.
Next 15, a tech and data-driven growth consultancy, has joined the BBC’s new Digital Design Services Framework following a highly competitive tender process. A consortium of four Next 15 brands—Beyond, Brandwidth, House 337 and Transform UK—will now work in collaboration to deliver a diverse range of UX, design, branding and content services. The framework contract awarded to Next 15 will last for four years.
On Ideas, a full-service branding and advertising agency headquartered in Jacksonville, Florida, has been selected by Chiles Hospitality as its agency of record. The agency is responsible for brand strategy, media planning and buying, public relations, digital and social strategy for Chiles Hospitality and its related brands.
The Minnesota Twins will continue its partnership with ARound, the smartphone-based shared augmented reality platform that is part of the Stagwell Marketing Cloud. Building on the success of the initial August 2022 in-ballpark pilot, the second iteration of the ARound app adds new features including immersive, real-time player and team data visualizations, along with in-ballpark AR games. This pilot app expands and enhances the Twins fan experience at Target Field.
WPP has opened a creative shop in the north of England with its new Manchester Campus, signaling its ambition to invest in the city and grow its business outside London. The move strengthens the company’s 30-year-long presence in the city and unites 550 people from long-established WPP agencies in Manchester—EssenceMediacom, Cheetham Bell, Code Computerlove, Wavemaker, Cloud Commerce Group and Kinetic—as well as agencies new to the area: Ogilvy Health and VMLY&R Health.
Young & Laramore
On September 14, Young & Laramore will host its third “Unreasonable” event in Indianapolis, a conference for marketers across the country to gather and explore the science behind consumer decision making. This year’s speakers include experts from Yale, UC Irvine, USC Marshall School of Business and the University of Toronto, among others.
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