This week was represented expansion — into new audiences, markets, service offerings, partnerships and even missions. As agencies continue to redefine and amplify their services around the world, check out who’s leading the charge most boldly.
Bam Connection
Cantine Maschio Prosecco, a leading sparkling wine brand based in the Northwest region of Italy, has appointed Brooklyn-based The Bam Connection its creative agency. Their work, which launches next month, will focus on creative strategy, advertising, digital content creation and in-store/retail support.
BBH
Bartle Bogle Hegarty won a global brief for LEO Pharma’s chronic hand eczema disease awareness campaign. The campaign represents growth in BBH’s healthcare clientele, and will launch in September at the European Academy of Dermatology and Venerology Congress in Milan.
Brandon Agency
Leading search and performance firm Eight Oh Two Marketing was acquired by The Brandon Agency. Having developed a strong reputation with past clients including Orvis, The Company Store and Pure Hockey, Eight Oh Two Marketing will work with The Brandon Agency and fellow agencies under the TBA Worldwide umbrella to collaborate on performance marketing initiatives.
Comprise
MAPRagency announced its rebranding with a new name, Comprise, which it feels better communicates its full range of service offerings, including public relations, content creation, social media strategy and management, SEO, web design and development, webinar production and creative services.
Comprise’s rebrand comes with a new visual identity and aims to signify the agency’s continued growth in its services and client portfolio.
Deloitte Digital
Global influencer marketing partner LTK chose Deloitte Digital as its new creative, strategic and media planning agency of record. With Deloitte Digital’s help, LTK plans to launch its first-ever series of brand campaigns, highlighting how creators are transforming the way people shop. The agency was chosen for its deep creative bench, end-to-end approach backed by industry-leading data and technological know-how.
Goodway Group
Newly-launched cybersecurity company Trellix chose data and tech-enabled brand-performance firm Goodway Group to develop and execute its digital media strategy. Goodway Group will kick off the partnership with the Trellix brand launch and advertising campaign, aiming to amplify brand awareness.
The firm was chosen for its extensive B2B digital media and advertising experience, as well as its use of AI-powered technology.
Inspire Agency
Full-service marketing agency B Squared LLC has rebranded to Inspire Agency, a virtual branding and content agency focused on brand development, content marketing, media relations and corporate communications. This shift aims to reflect the company’s recent transformation, as well as its culture, values and mission to inspire the world.
Lvly
Lvly Inc. acquired Juniper Jones as a key division, with a plan to leverage their combined creative talent, problem-solving and workflows to grow and empower their clientele. With the addition of Juniper Jones, Lvly now offers strategy, ideation, visual identity, motion design, 3D animation, VFX, live action, social/digital, editorial and sound.
Markacy
Digital strategy and marketing firm Markacy partnered with DTC luxury pet brand Maxbone to launch its presence on Amazon. Managing the brand’s paid media, email and SMS campaigns, website, SEO and direct mail channels since fall of 2021, the agency helped Maxbone achieve 58% year-over-year growth in three months.
Markacy credits the growth to Maxbone’s new Amazon storefront, its direct mail channel launch, content creation recommendations and automated keyword bid strategies.
Merkle
Customer experience management company Merkle was awarded specialized partner status in 1:1 customer engagement for the Pega Partners program, which empowers clients to collaborate with the right services for customer engagement. Merkle has a long-standing relationship with Pega and utilizes its marketing and customer decision hubs to power its customer experience research and execution models.
North Lake Tahoe Marketing Cooperative
North Lake Tahoe Marketing Cooperative and its agency of record, Augustine Agency, won a 2022 Visit California Poppy Award for best overall destination brand identity. The award signifies that the pairing, which works together on all creative marketing and advertising services, uniquely drove visitors to the state’s lodging properties, businesses and key attractions.
Stagwell
Network Stagwell has expanded into Africa with three new affiliate partnerships, including Incubeta in South Africa, SBI Media in Nigeria and Orient Planet Group, located in the North African countries of Libya, Tunisia, Algeria, Egypt and Morocco. The firms will work with Stagwell to provide omnichannel media, content and production capabilities for leading global brands.
Together Group
Together Group, a global group of agencies in the luxury and lifestyle sector, acquired five founder-led companies. The list includes:
- Purple, a communications agency specializing in fashion, beauty, luxury-lifestyle, located in London, New York, L.A., Miami and Hong Kong.
- King & Partners, a strategy, branding, creative, marketing and eCommerce firm located in L.A. and Miami.
- Noë & Associates, a brand strategy, design, content and production agency in London and New York.
- Construct, a female-led creative consultancy and agency known for the creation of iconic brands like Aman, Claridges and Frette.
- Hot Pot China, a digital-marketing specialist with offices in London and Shanghai.
With these additions, Together Group intends to be a one-stop solutions for all design, tech, marketing and communications clients globally.
Tombras
After a competitive two-month pitch, Tombras was named Subway’s social and activation agency of record. The agency will increase engagement, relevancy and advocacy across social media channels, develop digital and social activations, oversee creative, content, partnership and sponsorship activations, and drive digital programs and in-app purchases.
TRG
World’s Best Cat Litter, under the Kent Pet Group umbrella, named TRG as its agency of record. TRG will provide services in creative development, brand strategy, digital strategy and all media planning and buying for the brand.
WPP
WPP acquired leading influencer marketing agency Village Marketing in order to accelerate creator economy growth. Village Marketing’s all-women team has worked to grow top brands, including Equinox, Nike and Netflix. With WPP, Village Marketing will work alongside performance marketing strategies to drive modern marketing results.