We’re back with the top agency news clips of the week, featuring everything from content launches and strategic partnerships to new location openings and service expansions. Let’s see who’s pushing the industry forward with innovation and creativity.
Code and Theory
Code and Theory just launched a new inclusive design and marketing discipline, unique for its holistic transformation until on all agency outputs. The agency’s ID&M discipline looks at marketing, communications and brand as a prism to drive transformation.
MBAstack, one of the best-known customer agencies in the U.K., is entering the U.S. market with a newly opened a new office in New York. The agency is already working with clients like Reckitts, Dartmouth College and CFA Institute.
Digital marketing agency Mindgruve was chosen as the agency of record for First Horizon Bank. Mindgruve will lead all creative, web presence, digital media, analytics and public relations for First Horizon.
National CineMedia and Spotlight Cinema Networks
National CineMeida and Spotlight Cinema Networks joined forces to launch Elevate Cinema Network, an initiative that will combine NCM’s 1,500 premier screens with Spotlight’s 1,200 screens to provide unprecedented reach and recall to brands targeting an upscale demographic with disposable income.
Novus was chosen by Super as its media partner. The partnership will aim to drive awareness of Super’s savings ecosystem through a hyperlocal targeted media planning and buying campaign.
Ogilvy U.K. became the first advertising agency to receive official accreditation as a menopause friendly workplace. The agency offers resources for workers in perimenopause and menopause, including private health coverage, educational sessions to reduce stigma and encourage open discussion and line management training to enable managers to support their team members.
PMG was named as the media agency of record for Otter Products. PMG will lead media across all of Otter Products’ brands, including OtterBox, OtterBox Business Solutions and Liviri, while supporting the company’s mission to supporting sustainability and giving back.
The Maverick Group
The Maverick Group launched a new insight and strategy podcast, named Pulsify. With the help of expert guests, the podcast will explore approaches and methodologies for industry professionals to understand their audience.