Agencies are finishing out July with expansions into new industries, work for public good, impressive accolades and innovative partnership models. Check out our favorite clips from this week.
AntiSocial
Ready-to-eat oats brand Mush chose AntiSocial as its social agency of record. The sister company to global creative collective Thinkingbox will lead digital strategy, social strategy and production and creation of content.
AudienceX
Integrated platform for omnichannel performance, AudienceX, launched “ax video stream” to provide small and middle-market brands and agencies with enterprise-level technology. The service will serve as a video streaming solution to drive performance for clients.
CDR
The Nature Conservancy chose CDR to lead implementation of an omnichannel solution for a direct response sustainer program. CDR will offer program strategy, creative development, creative testing, media buying, digital marketing, earned media and analytics.
Coded Agency
Global communications agency Coded Agency was chosen as the agency of record for a number of new and returning clients. These include Famous Footwear, Arlo, Cheekbone Beauty, Alleyoop and Clean Your Dirty Face.
Edge Direct
Edge Direct was named the fundraising agency of record for Operation Smile, helping to provide more smiles and brighter futures for children globally. Edge Direct aims to grow and cultivate activity for the company’s support programs for children with cleft lip and cleft palate conditions.
Global Media
Constituent experience management company charity: water chose Global Media, a Moore company, as its direct respond television agency of record. The agency will work to engage audiences to advance the charity’s mission of providing clean drinking water globally through an omnichannel media strategy.
Hanson Dodge
Milwaukee-based agency Hanson Dodge was named a “best place to work” by Milwaukee Business Journal, with most of the judgment based on feedback from the company’s employees. Benefits to employees include mental health days, paid family leave, sabbaticals, summer Fridays, celebrations, free lunches and company outings, such as this week’s “Great Unzooming,” a week’s-long, in-person celebration so that employees “can see each other’s legs” in real life.
Luckie & Company
Marketing solutions agency Luckie announced a new health division, Luckie Health. The division is led by a group of former pharma marketing executives and will focus on solving business challenges for healthcare brands.
M&C Saatchi London
M&C Saatchi London joined forces with University of Greenwich to create a new degree, Creative Advertising and Art Direction. The degree holds diversity, creativity and industry at the center of its curriculum.
Open Road
Open Road launched PopClutch, a new branding design division, led by executive creative director Paul Brodie and executive producer Sharre Jacoby. With this new edition, Open Road will serve as a full-service entertainment marketing company.
R/GA
After a period of heightened focus on healthcare industry development, R/GA was named the agency record for multiple leading brands in healthcare. Clients include Quest, LifeScan and Alcon.
ShowHeroes Group
Global leader in digital video content, tech and advertising solutions, ShowHeroes Group, is joining forces with mobile data intelligence company Skyrise. The agency will develop detailed user profiles based on demographics, interests and time spent engaging with specific brands and their competitors.
SmartBug Media
SmartBug Media is working with technology partner Klaviyo to expand its ecommerce expertise. These new activations will allow clients to grow their businesses through increased retention and sales, scaled referral programs, optimized co-marketing activities and co-selling opportunities.
The One Club for Creativity
The One Club for Creativity is hosting the 12th edition of its diversity conference and career fair, titled “Where Are All the Black People” on October 6-7 in New York City. Bringing together Black voices from across the industry, the gathering will address and correct the lack of diversity in the advertising world.
WPP
WPP acquired ecommerce agency Corebiz to enhance its digital commerce capabilities in Latin America. With clients including Whirlpool, Casino Group, Walmart and Estée Lauder, Corebiz is known for specializing in VTEX implementation.