This week, agencies made considerable steps in the direction of next-generation media and advertising, from the launch of new AI products to cross-industry partnerships.
Brunner was selected as the agency of record for Dairyland, a leading provider of auto and motorcycle insurance products. The agency will develop and execute on an integrated marketing communications strategy aiming to increase awareness of Dairyland’s products.
Award-winning sound designer Raphaël Ajuelos launched Concret Form, a next-generation sound and music studio that collaborates with agencies, directors, editors and brands to craft immersive and vibrant soundscapes for commercial and music video work.
Decker won top honors at the 68th Advertising Club of Connecticut Awards. The awards include the top award for its television commercial work for the Connecticut Lottery’s scratch tickets, the gold pen award for excellence in copywriting and five more gold awards across various categories.
Freshpet added Empower Media to its agency roster. The agency was chosen for its business building strategies, sustainability expertise, influence networks and marketing science capabilities.
Finn Partners acquired C. Blohm and Associates, or CB&A. The acquisition aims to expand Finn’s footprint in the Midwest, as well as its leadership in the education sector.
Hylink Group’s Forge announced its latest AI-powered tool, Sorano.ai. The platform offers a comprehensive solution for corporations seeking to gain essential insights, optimize processes and raise result impact in the marketing and advertising space.
Journey Further was chosen to bolster growth for HSL across the U.K. market. The agency will combine creative strategy and insight with widespread channel activation, aiming to position HSL as the feel-good furniture brand.
Kanpai Collective launched KanpaiMedia.com. The leading multimedia platform conceived out of web3 specializes in story-first content across combat sports, culture and digital collectibles, and is already generating revenue.
Kdm communications has been named the Marketing Agency of the Year 2023 by the Business Intelligence Group as part of the 2023 Public Relations and Marketing Excellence Awards 2023 Public Relations and Marketing Excellence Awards. The accolade recognizes the organization’s reputation as a leading life sciences marketing agency.
Kepler introduced an integrated, AI-driven creative and media offering, Kepler Creative. The technology leverages the same audience and decisioning engine that has powered billions in media investment for industry leaders like DoorDash, HanesBrands and easyJet.
Laser Digital partnered with Nomura to launch a botanical garden in the Sandbox metaverse as part of the Sandbox fall event. The garden showcases the resources and talent at each of the company’s, focused on cultural heritage and sustainability.
Leo Burnett was named as the new creative agency of record for Confused.com. The agency will handle the brand’s advertising starting in the beginning of 2024.
LevLane is opening a new Philadelphia headquarters at One Logan Square. The move marks a new chapter in company growth, as well as a commitment to providing innovation solutions for clients.
Mediavine was certified by Great Place to Work for the third year in a row. It was also awarded distinction in the midsize business and advertising and marketing categories.
Newsweek launched an interactive fairness meter. The new feature aims to allow readers to rate editorial content for fairness and perceived political leanings.
Pocstock, a global diversity content company, raised $1.4 million in seed funding. The company plans to invest the capital into opening new markets, content acquisition and artificial investment.
Quench, part of Pavone Group, was chosen to create a digital campaign for B&G Foods’ Victoria pasta sauces. The campaign will promote the sauces throughout the fourth quarter, with a second wave launching in 2024.
Curology selected indie agency Territorial as its lead strategic and creative partner for a new product launch in 2024. The agency will also lead strategy and creative for Curology’s core product line, skincare and overall brand work.
The Bloc is partnering with Impact Communication Partners and its sister company, BioMedCom Partners. The partnership aims to establish a significant presence in the U.S. medical communications market for The Bloc.
The Thread, a project management software built specifically for influence talent managers, launched this week. It was developed by Shine Talent Group, and aims to streamline influencer talent management.
Working Not Working
Working Not Working launched NTRNL, a new offering to help companies source internal talent and showcase hidden employee passions and expertise for creative projects. The service’s first client is Wieden+Kennedy.
WPP is partnering with Sprinklr to bring customer experience management solutions to brands globally. The two are working on AI solutions to help clients deliver more personalized and consistent experiences to customers.