We’re closing in on the holiday season and agencies are squeezing in every last win they can.
&Barr was named as the first-ever agency of record for Massey Services. The agency was chosen for its award-winning experience across advertising, public relations, media and analytics services.
Billion Dollar Boy
Billion Dollar Boy launched Muse, its new innovation unit. The unit explores the emerging technologies shaping the creator economy, with a specific focus on generative AI.
BizCom Associates secured Fowling Warehouse as a new client. The PR and marketing communications firm will work to generate a steady stream of news and publicity for the company’s first Dallas-Fort Worth location.
Brass Tacks Media
Brass Tacks Media launched in the U.K. to help U.S. clients reach international audiences. The agency offers public relations, social media and content marketing for travel, lifestyle and technology brands.
Canva partnered with Coverr, a trusted source of stockage footage and music. The partnership will enable Canva users access to Coverr’s diverse and extensive stock footage collection and free music library using the app’s drag and drop interface.
Claravine AI worked with Advertiser Perceptions to complete a recent study on generative AI use. It found that, in marketers, two in five already use AI for ad creative development, and another one in two are considering its use, but only about one in five feel confident in their ability to keep track of and tag AI-generated creative assets.
CourtAvenue was named as the direct agency of record for the United States Air Force’s rapid sustainment office. The partnership reinforces the agency’s dedication to enhancing mission readiness and leveraging expertise in strategic marketing and communications.
Crimtan was given a seat on Amazon’s demand side platform, or DSP. Amazon DSP enables advertisers to reach diverse audiences through the web via programmatic, unlocking access to invaluable retail data and extending reach across the web.
Giant Creative won gold at the Canadian Marketing Awards. The award was given in recognition of its faces of heroes campaign for the London Health Sciences, which honored 30 different donors from all walks of life and showed the impact they have had on others’ lives.
Good-Loop launched new Good Media packages to enable brands to have a positive impact within their media campaigns. The service packages are divided into two categories, good for the planet and good for people, each enabling brands to initiate scalable positive impact through ad campaigns.
Gunster Strategies Worldwide
Gunster Strategies Worldwide is partnering with Consensus Public Relations in Morocco. The partnership ensures the impact and effectivity of client initiatives both within and outside of Morocco’s borders.
Harmelin Media achieved agency certification for affiliate marketing from Impact.com. This recognizes that Harmelin Media’s influencer marketing team is poised for success with enhanced expertise and trusted partners.
Havas Media North America is partnering with the Impact Network, the independent, Black founded and operated, family and community centered cable network. Havas Media has purchased substantial media upfront on Impact’s platform and will offer the purchased media to the subsequent brands in their portfolio at competitive rates, and the partnership also gives Havas Media North America clients easier opportunities for efficient media spend and increased media investment in diverse-owned businesses.
Kepler has launched Kepler Creative, an integrated, AI-driven creative capability that leverages the same audience and decisioning engine that has powered billions in media investment for such clients as DoorDash, HanesBrands and easyJet. Leading the effort is Camm Rowland, Kepler’s newly appointed chief creative officer and former executive creative director at Digital Kitchen and Kohler Co.
Kroger Precision Marketing
Kroger Precision Marketing unveiled a new programmatic solution that enables advertisers to activate Kroger audiences directly in their existing DSP seats. The new capability pre-optimizes audiences and uses the advertiser’s own inventory supply and rates for activation.
Cint Group company Lucid is now a verified partner with Amazon Ads. Clients of Amazon Ads can now access Lucid’s automated brand lift measurement solution.
Miroma Founders Network
Miroma Group and Founders Forum Group partnered to launch Miroma Founders Network, a marketing services joint venture. The venture aims to provide effective marketing services at a viable price point for high-growth scale-ups.
Nexodus launched into its new era as a new creative powerhouse in the entertainment and advertising industries. First founded in 2020, the company now has a dedicated team of 30 members and flourishing projects across film, television, gaming, commercials and advertising.
RTC Partners made investments in four industry-leading, North America-based marketing and sales services firms. RTC Partners is bringing fama PR, Intelisent, MarketBridge and Quarry together to establish a foundation for a platform designed to drive value across client marketing and sales initiatives.
Ruckus secured four new client wins, significantly expanding its presence in the greater New York market. Those wins include Advantage Tennis, Tulipina, Aethos and Rezeo.
Sundogs partnered with Newfangled Studios to help brands supercharge human creativity with AI. Together, the brands aim to solve the ad infectivity that is currently plaguing brands globally.
Transmit was certified by FreeWheel as an SSAI provider. It also became the first FreeWheel partner to be certified in live, picture-in-picture formats.
VCCP Media was named as the U.K. media agency of record for Wilkinson Sword. The agency will lead media planning and buying across men’s and women’s products.
Vū Technologies, a tech company specialized in virtual production and filmmaking, received an investment from Accenture Ventures. Vū enables companies to create engaging and immersive experiences through real-time computer-generated imagery and live-action filming.
Young & Laramore
Young & Laramore was named as creative partner for Dewalt Tools. The agency will lead the brand’s strategy and creative development.