The last week of Q2 brings new partnerships, new client wins and plans for future scale.
Ataboy
Ataboy teamed up with Ogami Studios to open an XR studio in Greenpoint, Brooklyn. The studio will operate as a creative lab with the latest and greatest equipment, bolstering Ataboy’s position as leading in food and tabletop photography.
Bango
Bango was selected by Uber to expand the reach of its membership program, Uber One. Bango will enable bundling and super bundling partnerships around the world to expand membership.
Battery
Battery was named creative agency of record for the Anaheim Ducks. The agency will work with the professional hockey team to drive integrated marketing content that forms emotion connections with fans year round.
Bttr
Bttr was chosen to lead design excellence across all of Alterra Mountain Company’s digital platforms. The global design agency will work to elevate the company’s approach to digital design as it prepares for its next chapter of growth.
Cedara
Cedara was selected to provide emissions measurement for buy- and sell-side customers. The carbon intelligence platform will quantify the sustainability benefits of Onetag’s AI-powered media curation for the programmatic supply chain.
Colossus
Colossus won creative duties for Cantera Negra Tequila and Gray Whale Gin. The agency will develop a full-funnel integrated campaign for Cantera and develop a digital and social-first creative platform for Gray Whale.
Foxglove Communications
Foxglove Communications was chosen as the agency of record for OpenTable. The agency will boost brand presence and awareness of OpenTable’s work to drive revenue for the restaurants on its platform.
French/West/Vaughan
French/West/Vaughan was selected to provide marketing support to Children’s Flight of Hope. The agency will offer solutions in creative and integrated marketing to the non-profit organization, which provides flights to specialized medical care for children in need.
GHMC
Global Health Marketing and Communications welcomed Elite PR as the newest member of its network. The Taiwan-based public relations and marketing agency will strengthen GHMC’s offerings across the Asia-Pacific region.
Goodness
Goodness was named as direct-to-consumer agency partner for Oreo DTC. The agency will leverage new techniques and strategies to inspire moments of joy and delight for consumers.
Lost Planet and Parallax
Lost Planet and Parallax are joining forces as partners to expand their collective rosters of editorial talent. The companies will share resources and talent, increasing potential opportunities for both of them.
Nickelytics
Innosphere Ventures Fund recently invested in Nickelytics to accelerate its growth and enhance innovative advertising platforms. Nickelytics drives measurable ROI for clients through integrated out-of-home and digital advertising solutions.
The Uptown Agency
The Uptown Agency acquired creative advertising agency RBA. The acquisition aims to expand The Uptown Agency’s position as a powerhouse in Dallas.
Toptal
Toptal launched Toptal Marketing, which expands its reach and capabilities with a more comprehensive suite of solutions, including on-demand marketing talent and end-to-end marketing services. The agency also acquired Growth Collective, a leading freelancer marketing platform.
Walz Tetrick
Walz Tetrick, a Kansas City ad agency, has won the Mr. K award at the Kansas City Business Awards, given to companies that demonstrate philanthropic impact and business growth.
