This week brought big wins, from new offerings to new clients to new honors, for agencies around the world.
22Squared designed a new offering that aims to lower barriers to collaboration and creating inclusive work. Titled Embrace, the offering will help clients culturally shape their internal and external practices to encourage connection, authenticity and expanded perspectives.
American Advertising Federation
The American Advertising Federation’s Advertising Hall of Achievement will be celebrating top marketers from companies including American Family Insurance, Blavity, Equity Quotient, Essence Ventures, Group Black, NBA and State Farm. NBA All-Star, author and entrepreneur Chris Paul will be receiving the cultural force award. Also being honored are Elicia Azali from American Family Insurance, Baldwin Cunningham with State Farm, Morgan DeBaun of Blavity, Tammy Henault with the NBA, Travis Montaque from Crater, God-is Rivera of Essence Ventures, and Perfecto Sanchez of Equity Quotient.
Attain partnered with independent sell-side advertising company Magnite to provide clients with real-time sales measurement for video advertising. Magnite will provide buyers with measurement capabilities based on Attain’s real-time commerce data.
Camelot Strategic Marketing & Media
Camelot named iSpot as its preferred premium video and TV ad measurement provider. This grants Camelot access to iSpot’s agency solutions for its 30 and counting major brand clients.
Duda entered a strategic partnership with booking and scheduling platform Book Like A Boss. The partnership will provide businesses with seamless booking solutions and innovative website building tools.
Extendly acquired a stake in ChatHQ, a sales and support software working to boost engagement, skyrocket conversions and streamline customer support on websites and sales funnels. The acquisition aims to expand Extendly’s already robust set of white label support services for marketing agencies and SaaS-preneurs.
InnoVision Marketing Group
InnoVision Marketing Group was named agency of record for innovative Native American beverage company Sacred Beverages. InnoVision will lead strategic marketing initiatives for the brand, elevating its market presence and amplifying its mission to give back to Indian Country and offering knowledge of Native American herbal remedies to the public.
Ruckus secured nine new business wins in the first half of 2023. New clients include The Chef’s Garden, Vast Data, Avocor, CyberRisk Alliance, Right Networks, SSP America, Chama Mama, Trimera and Mr. Cool.
Special London won its newest client, International Schools Partnership, or ISP, against VCCP and Dentsu. Special will create a global positioning, brand identity and full creative and communications strategy for ISP.
Stagwell added Qintess as its new global affiliate partner. This new partnership empowers Stagwell with new capabilities in app development, artificial intelligence and data analytics, while also expanding its presence in LATAM.
WPP partnered with Optimizely to bring more informed digital experiences to brands and consumers. Optimizely will help WPP’s enterprise clients in unlocking digital innovation and potential.