Revolving Door Agency Moves: Attagirl, Fox Agency, UpstreamPop & More

It’s the first week of Q3, summer is in full swing and predictably, agencies haven’t slowed down a bit. Dive in to get the quick clips on new programs, partnerships and acquisitions.

Ada

Automated brand interactions company Ada launched a new office in Israel, focused on providing a machine learning center to inspire innovation and experimentation at the company. Mike Gozzo will join as Ada’s chief product office in Israel.

Adam&eve / DDB

Adam&eve NYC and DDB San Francisco have won a pitch for the global launch of NBA 2K23, the latest version of the wildly popular NBA 2K basketball video game. The upcoming campaign will aim to attract new gamers across a number of markets including the U.S., Europe and Asia. The work will include TV, online video, digital, social and experiential.

Allen & Gerritsen

Allen & Gerritsen has been chosen as the brand agency of record by the Greater Boston Convention & Visitors Bureau, the primary marketing and visitor services organization of greater Boston for convention-related business and domestic and international leisure travel. The agency will lead an organizational rebrand and a comprehensive marketing campaign to transform and enhance global visitation to the region.

Attagirl

Attagirl, a global film incubator, awarded $35,000 to women and non-binary filmmakers through its second year program. The program is supported by Screen Australia, the British Film Institute and Telefilm Canada and helped to scale seven teams with industry-led workshops.

The BLAC Internship

The BLAC (Building Leaders and Creators) Internship program will be hosting a job fair July 28-August 1 for its class of 2022 interns. Those interns worked at leading independent agencies as well as participated in real world briefs on behalf of program sponsor Procter & Gamble. The program will graduate 59 interns who worked at 22 agencies including OKRP, Fig, DNA, barrettSF, Cornett, Burns Group, Noble People, Preacher and more. Agencies and marketers can join the virtual job fair by signing up here.

Brownstein

Brownstein added to its technology space roster with the addition of three new clients. Liberty Bank, Trax and Medical Guardian all signed on for services including advertising, website design, content development and public relations.

Butter Music and Sound

International music company Butter Music and Sound launched a custom sound partnership with TikTok. Butter will join TikTok’s roster of brand advertising partners to scale sound-on strategies for the app with bespoke tracks via in-house composers.

Civic

Community running organization, the New York Road Runners, was named the public relations agency of record for Civic. The agency will serve as the lead for media relations and corporate communications, managing national and regional press around new initiatives, as well as strategic partnerships and executive messaging.

Fox Agency

B2B tech marketing specialist Fox Agency reported a 30% increase in revenue as compared to mid-year 2021. The updates comes as a progress report in the agency’s five-year plan to reach £15million in revenue, which is currently being supported by a restructured management team and multiple new hires to support rapid growth.

Horizon Media

Horizon Media launched Green Thread, its new B2B growth practice, to empower customers to expand revenue through modern, data-driven strategies. Green Thread will connect companies’ sales and marketing activities.

NoBox

After completing a competitive pitch, Miami based creative agency NoBox has been selected agency of record to handle the digital marketing for Glanbia Performance Nutrition, a nutrition supplement company. Optimum Nutrition, Slimfast, Isopure and BSN are the four brands that will fall under the agency’s purview as AOR for those companies.

NYLFF

New York Latino Film Festival’s marketing arm, NLYFF, was nominated for a New York Emmy Award. The nomination is for best public service campaign for “Vaccinate NYC,” a bilingual campaign created to increase awareness and inspire action among Latino and African-American communities in New York City in relation to their disproportionate impacts from Covid-19.

The Shipyard

Independent marketing firm The Shipyard has been selected as agency of record for T. Marzetti Company, including strategy, creative and national media planning and buying responsibilities. The agency will be responsible for all product lines for Marzetti Dips and Dressings, New York Bakery, Sister Schubert’s and Reames. The business was awarded after an informal review.

UpstreamPop

Agencies R&CPMK and Mediabrands joined to launch UpstreamPop, an end-to-end technology platform creating best-in-class connections between brands, content creators and media platforms. The partnership combines Mediabrands’ audience intelligence and R&CMK’s relationships with studios, networks, producers, directors and showrunners.

Whereoware

Whereoware acquired user experience consultancy and digital services provider LookThink in order to expand capabilities as a full-service digital experience agency. The acquisition aims to continue the agency’s services in UX, design expertise and support technology platforms.