Revolving Door Agency Moves: 160/90, FCB Canada, January Digital & More

By Kaila Mathis 

Agencies this week are driving expansion for brands across the world, employing strategies across social, digital and physical channels.

160/90

160/90 partnered with social fintech platform Lumanu to launch integrated created commerce. The offering connects full-funnel marketing with 160/90’s creator marketing practice to boost sales.

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Art of the Possible

Art of the Possible was chosen as the pan-European creative and social agency of record for QuornPro. The agency will lead creative for the brand across the U.K. and Europe, focuses on social and digital channels, with the goal of building awareness and driving sales.

Blue Yonder

Heineken chose Blue Yonder to improve its demand planning. The agency will work to support its strategic roadmap toward improved customer experience and sustainability.

Clarity Quest

Clarity Quest was named as the agency of record for Volpara Health. The agency will work to develop and implement a dynamic marketing strategy to enhance the solution suite at Volpara.

David&Goliath

David&Goliath was chosen by Esusu as its new agency of record. The agency will be tasked with developing brand strategy while creating Esusu’s design and voice, bringing the narrative of financial freedom to a broader audience.

E-Impact Marketing

E-Impact Marketing landed eight of its clients on the 2024 Financial Times fastest growing companies list. The list highlights companies who have seen the most substantial growth between 2019 and 2022.

FCB Canada

FCB Canada won the CRM strategy, creative and technology business for Mazda Canada. The agency will bring Salesforce expertise and a customer-centric approach to create an improved CRM strategy and experience.

Horizon Next

Horizon Next joined forces with third-party attribution platform ArtsAI to create a proprietary cross-platform audio measurement framework. The offering is designed to drive increased ROI, optimization and accountability for audio investments.

IPG Mediahub

The Bicester Collection named IPG’s Mediahub as its media partner in Europe. The appointment reinforces the agency’s reputation as the go-to agency for brands seeking media transformation. 

January Digital

January Digital was selected as the media agency of record for Interstate Batteries. The marketing leadership company will work to bring the legacy brand to a new  generation of customers, utilizing full-funnel marketing.

Kensington Grey

The Creative Collective named Kensington Grey as its agency of record for social media and talent management. The agency will lead the amplification of the collective’s mission to curate influential cultural events.

M&C Saatchi Group

M&C Saatchi Group partnered with Saatchi Gallery to invite emerging artists to create a better future. The art for change prize awards artists who tackle some of the world’s most pressing issues.

M&C Saatchi Sport & Entertainment

M&C Saatchi Sport & Entertainment won public relations business for Dometic. The agency will lead the brand’s consumer communications across the United States, Australia and Germany.

Mars United Commerce

The Mars Agency rebranded to Mars United Commerce. The rebrand reflects its transformation into an enterprise-wide solutions partner for the global commerce marketing industry.

Moore

Moore was named as the primary direct response agency for Nationwide Children’s Hospital Foundation. The agency will implement the foundation data-driven omnichannel marketing strategy.

Nest Commerce

Next Commerce was appointed by art retailer King & McGaw to manage paid social and search activity. The agency will support the brand’s experience in the U.K.

Ipsos, Resonance and Timbre

Ipsos, Resonance and Timbre were all chosen to undertake an economic branding initiative for the Baltimore region. The three will work together to elevate awareness of the Baltimore region’s economic success and civic progress.

Powers of Reasoning

Powers of Reasoning is a new player in the advertising industry, founded by veterans of the marketing, advertising and technology sectors, including CEO Kate O’Brien. Powers offers full-service media planning with a focus on positive business impact through innovative media strategies.

Rinck Advertising

Rinck Advertising was honored for outstanding campaign by the Public Relations Society of America. The award was given for a campaign for Maine CDC encouraging Mainers to “rethink their drink”.

Sail4th 250

Sail4th 250, a non-profit organization, is driving events for America’s 250th anniversary in the ports of New York and New Jersey. The organization just launched a $30 million fundraising campaign to support the events.

TDA Boulder

TDA Boulder was chosen as the agency of record for Christy Sports. The partnership spans strategy and creative work, aiming to elevate the brand’s national presence across 60+ locations in Colorado, Utah, Montana and Washington.

Third Ear

Third Ear was named as the multicultural agency of record for Ashley. The agency’s work includes segment strategy, creative development and promotional support.

Wave Studios

Wave Studios won best in show at the 2024 Amp Awards. The award was given for the “Heal the Future” campaign for the Sick Kids Foundation.

Wpromote

Wpromote was named as the agency of record for Athletic Brewing Company, a leading non-alcoholic beer company. The agency will lead management of media across the funnel, including OTT, OOH, DOOH, audio and high-impact display.

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