Resorts World Las Vegas opened last year with a celebrity-filled splash as the first new ground-up development on the Las Vegas strip in over ten years. It then got the Captain Obvious treatment from Hotels.com. Now the resort is getting animated, thanks to some wild short films by Digital Kitchen.
Digital Kitchen, a member of Sid Lee’s creative community specializing in storytelling, design and crafting interactive spaces and imaginative experiences, developed some visually stunning short films for Resorts World to be projected on what are billed as the largest LED screens in North America.
“We are thrilled to open Resorts World Las Vegas and blend technology with luxury for a one-of-a-kind guest experience,” Alana Litavis, vice president of marketing at Resorts World Las Vegas, said in a statement. “We have thoroughly enjoyed working with Digital Kitchen. Their engaging short films, along with many other elements in the hotel, seeks to elevate the spaces and provide modernity and variety to the Las Vegas traveler.”
The films range from a psychedelic journey into space featuring an animated cat named Cheddar, an illustrated excursion across the globe to visit the other Resorts World locations and a surreal motion-capture love story told through dance. They were designed to create a sense of wonder for guests and visitors to the Las Vegas Strip.
“The opportunity to partner creatively with Resorts World Las Vegas and create pieces of work that bring people together was extremely meaningful to our team,” Cam Levin, chief creative officer at Digital Kitchen and Sid Lee in the USA, said in a statement. “The animated visual tapestry we developed for Resorts World Las Vegas touches on a myriad of themes and speaks to our intent to create worlds beyond belief.”
Resorts World Las Vegas previously teamed up with Clear Channel Outdoor and the Las Vegas Convention and Visitors Authority to use the gigantic walls of digital signage to herald Nevada’s ending of social distancing measures last May and the full reopening of business in the state.