Republica Havas has expanded its capabilities with the launch of Havas House, a global custom media, content and publishing division.
Based in Miami, Havas House will work with brands globally as well as collaborating with Havas network agencies and clients on custom media and content. Havas House will manage all aspects of custom and owned media, content, publishing and marketing initiatives across services including concept development and content curation, photography, design, editing and print management.
The division will be led by veteran media executive Marisa Beazel (pictured) as president. Beazel formerly served as president and publisher at McClatchy’s HCP Media, where she worked with brands including Marriott International, Cayman Airways, Jamaica Tourist Board, the Los Cabos Hotel Association, De Palm Tours Aruba, the Greater Miami Convention and Visitors Bureau, Acqualina Resort and Residences and the Food Network & Cooking Channel South Beach Wine & Food Festival. Several other members of HCP’s leadership team have also joined Havas House.
“I am honored to lead Havas House and work alongside the amazing team at Republica Havas and the extended Havas network as we start this exciting new venture,” Beazel said in a statement. “Custom media, content and publishing encompasses so much opportunity for brands, and Republica Havas understands this. Their commitment and excellence in creative, communications and client service will elevate the business and our clients’ overall experience.”
“We strive to be the most meaningful partner that brands turn to for all their integrated marketing needs, and the Havas House offering uniquely complements our creative, media and communications capabilities,” added Republica Havas co-founder, chairman and CEO Jorge Plasencia. “Marisa and her award-winning team are regarded as some of the best at their craft, and we’re thrilled to have them join our family.”