Digitas is turning its focus on B2B as the agency’s announced the formal launch of Digitas Business, which is, yes, dedicated to B2B marketing and communications. Leading the charge will be Dennis Reilly, who’s spent 16 years at the Publicis/VivaKi unit and currently serves as SVP, marketing. As director of Digitas Business, Reilly’s responsibilities are the ones you’d expect: Driving the growth, strategy, innovation, and execution across the DB client base, which spans energy, insurance and tech industries–so, all the sexy ones in other words.
The goal of Digitas Business will be to meld B2B, B2C , CRM and technologies in digital social and mobile to better serve B2B clients. As for Reilly, during his 16-year tenure, he’s worked with Fidelity Investments, American Express OPEN, LL Bean and Bank of America among other clients.