Outdoor brand and retailer REI has given its account to BBDO, Atlanta.
AdAge is estimating the account at $28 million. BBDO went up against Y&R, Copacino & Fujikado and Greed, Sex, Drugs & Money (GSD&M). Yeah. Like they were going to win considering that REI considers Wal-Mart and its discounted product to be one of its biggest battles.