Reebok Animates Sports Heroes for ZigTech

By Bob Marshall 

Have you ever seen cricket look so cool? Better yet, have you ever seen cricket look so action-packed? Even better yet, have you ever seen cricket?

This spot, featuring Mahendra Singh Dhoni of the India National Cricket Team, is one of eight colorful new spots from DDB Berlin for the new Reebok ZigTech shoe. The spots focus on sports stars from around the world including go-to product endorser from the NFL, Peyton Manning, the Washington Wizards’ John Wall, British pro boxer Amir Khan and Spanish soccer player Iker Casillas of Real Madrid. Give Reebok some props for looking all around the globe for different faces to plug the ZigTech sneaker. Credits and another spot follow after the jump.


Agency: DDB Berlin
Executive Creative Director: Amir Kassaei
Creative Director: Natalie Sofinskyj
Art Director: Tim Schmitt
Copywriter: Nadine Nedreboe
Head of TV: Boris Schepker
Senior Producer: Christine Kastens

Director: Psyop
Production Company: Psyop / Smuggler
Psyop Creative Directors: Todd Mueller, Kylie Matulick
Psyop Executive Producer: Neysa Horsburgh
Psyop Executive Producer: Frederic Liebert
Psyop Producer: Frederic Liebert
Psyop Producer: Jamey Kitchens
Psyop Associate Producer: Minh Ly
Smuggler Executive Producer/Partner: Patrick Milling Smith
Smuggler Executive Producer/Partner: Brian Carmody
Smuggler Executive Producer/COO: Lisa Rich
Smuggler Executive Producers: Allison Kunzman, Laura Thoel
Smuggler Live Action Producer: Michael Schlenker
Director of Photography: Max Goldman

Visual Effects: Psyop, Los Angeles
Creative Lead: Paul Cayrol