Redbubble, a marketplace most known for its array of stickers that decorate everything from your dad’s guitar case to your little sister’s Hydro Flask, officially has an agency of record.
The brand, which prints on-demand products designed and sold by independent artists, is partnering with Team One and its production hub, The Pub. Team One has also worked with brands like Expedia, Lexus and Ritz-Carlton—and Redbubble tapped the shop to “increase overall brand awareness and further build its brand with the Gen Z audience,” according to a statement.
According to vice president of brand Blake Bakanoff, who was previously with eBay as a chief creative officer, the partnership will allow the company to tie in unconventional content and provocative media with an “extra fierceness” that will attract a growing audience. Team One and The Pub will oversee strategy, creative and media for the brand in the U.S.
The brand supports more than 800 thousand artists who have earned over 100 million in sales from 125 different products, according to a statement, from wall art to stickers and mugs. The brand also spans across 200 countries.
The pandemic led to a boom in ecommerce shopping for more casual attire and home goods, which in turn led to a 900% increase in Redbubble’s stock price year-over-year, with RedBubble doubling its previous annual revenue growth.
The first work from the partnership between Redbubble, The Pub and Team One is expected to launch later this month. The creative will be geared towards a Gen Z audience and will underscore the diversity of the artists that exist on the platform.
“We’re thrilled to bring a new marketing model to life for Redbubble, one that combines Team One’s deep media expertise and knowledge of GenZ consumers with The Pub’s dynamic approach to content,” said Kyle Acquistapace, chief media officer of Team One, in a statement.
Redbubble acquired TeePublic in 2018—and the joint company has since reached more than $1 billion in value. TeePublic launched its first creative in 2021 after not engaging in much marketing since its founding in 2013. The series of three spots highlights the most popular searches made on its website, from “unicorns” to “wall art for grown men.”