Red Urban Lists ‘Reasons’ to Choose the Subaru Impreza

By Erik Oster 

Toronto-based agency Red Urban launched a new campaign for the Subaru Impreza, listing all the “Reasons” the car is made the way it is.

Built around a 30-second broadcast spot, also being released as a 15-second pre-roll ad, the campaign takes a slightly different approach for the brand. “In the past, Subaru has focused more on the pure driving experience with Impreza, kicking updirt in the desert etcetera,” said Christina Yu, executive creative director at Red Urban, in a statement. “We wanted to show the versatility of the Impreza and how it can tackle the everyday, as well as the  unexpected, unlike any other compact car.”

The ad presents a series of scenarios in which having an Impreza can make a big difference. These range from “getaways” to “one of those days” and dealing with hazards like “potholes,” “epic storms,” and asshole drivers. “There are many reasons we make the Subaru Imrpeza the way we do,” the spot concludes. Print ads for the campaign explain the differences between the Impreza and other compact cars in more detail, while radio ads “use clever sound design to showcase key features in a different way altogether.”

Credits:

Client: Subaru
Creative Agency: Red Urban
Executive Creative Director: Christina Yu
Senior Creative: Rose Sauquillo
Senior Creative: Pete Gardiner
Senior Creative: Patrick Shing
Art Director: Alicia Outschoorn
Art Director: Meagan Patry
Copywriter: Angeline Parsons
Copywriter: Paul Constantakis
Producer: Anna Tricinci

Strategy
Director, Strategy & Development: Keith Barry
Director, Digital Strategy & Social Media: Nicole Milette

Account Services
Director, Client Services: Caroline Kilgour
Group Account Director: Trevor Byrne
Account Coordinator: Aanchal Narula
Production
Production Company: Untitled Films
Director: John Mastromonaco
Line Producer: Tom Evelyn
Executive Producer: Lexy Kavluk
DOP: Barry Parrell
Post Production – Editorial
Post Production Company: Rooster Post
Editor: Marc Langley
Assistant Editor: Spencer Shiffman
Executive Producer: Melissa Kahn
Post Production – Finishing
Transfer: Smith
Colourist: Billy Ferwerda
Online: Fort York VFX
Flame Artist: Paul Binney
Assistant Flame Artist: Joe DiClemente
Music Production
Music Production Company: RMW Music
Composer/Producer/VO Director: Mark Rajakovic
Sound Designer/Engineer: Kyle Gudmundson
Executive Producer: Jeff Cohen
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