Red Urban Lists ‘Reasons’ to Choose the Subaru Impreza

Toronto-based agency Red Urban launched a new campaign for the Subaru Impreza, listing all the “Reasons” the car is made the way it is.

Built around a 30-second broadcast spot, also being released as a 15-second pre-roll ad, the campaign takes a slightly different approach for the brand. “In the past, Subaru has focused more on the pure driving experience with Impreza, kicking updirt in the desert etcetera,” said Christina Yu, executive creative director at Red Urban, in a statement. “We wanted to show the versatility of the Impreza and how it can tackle the everyday, as well as the  unexpected, unlike any other compact car.”

The ad presents a series of scenarios in which having an Impreza can make a big difference. These range from “getaways” to “one of those days” and dealing with hazards like “potholes,” “epic storms,” and asshole drivers. “There are many reasons we make the Subaru Imrpeza the way we do,” the spot concludes. Print ads for the campaign explain the differences between the Impreza and other compact cars in more detail, while radio ads “use clever sound design to showcase key features in a different way altogether.”

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