Red Tettemer O’Connell + Partners Changes Its Name for DNC Convention

By Erik Oster 

The contentious DNC Convention is in Philadelphia this week, along with the WikiLeaks “DNC Leaks” email controversy and the subsequent ouster of DNC Chair Debbie Wasserman Schultz and the booing Sanders delegates and the Paul Simon. So Philly-based Red Tettemer O’Connell + Partners decided to change its name — at least while the noisy convention is generating buzz in the City of Brotherly Love.

The new moniker (Blue Tettemer O’Connell + Partners, naturally) appears on the agency’s website and social channels.

While RTO+P, like many agencies, has its share of Democratic supporters, the move isn’t exactly a political one, according to agency founder Steve Red, who is going by “Steve Blue” this week.

“It’s more of a celebration of Philly, and our town, and the DNC being there,” Red explained to Adweek. “We were in a meeting and were talking about all of the Democrats coming into town, and the craziness that was going to ensue, and someone, out of the blue—no pun intended—said we should change the name of the agency.”

Despite the agency’s name change in honor of the event, Red decided to avoid the chaos and spend the week at RTO+P’s Santa Monica office for the week.

“I’ve heard from the folks back home that it’s pretty nutty, but in a good way,” he said. “We love Philly in so many ways, and it’s a proud moment for us, so we thought we’d join in the fun.”

No word on whether this change is a kind-of-blatant attempt to win media attention.